Deals - ReadWrite IoT and Technology News Sat, 14 Oct 2023 15:18:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://readwrite.com/wp-content/uploads/cropped-rw-32x32.jpg Deals - ReadWrite 32 32 Microsoft and Ubisoft’s new deal: A shift in cloud gaming dynamics https://readwrite.com/microsoft-ubisoft-deal-cloud-gaming-activision-blizzard/ Sat, 14 Oct 2023 15:18:28 +0000 https://readwrite.com/?p=240741 Businesswomen discussing merger and acquisition with paperwork

Ubisoft and Microsoft have struck a deal over Activision Blizzard’s cloud gaming rights. This partnership, highlighted by The Verge, promises […]

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Businesswomen discussing merger and acquisition with paperwork

Ubisoft and Microsoft have struck a deal over Activision Blizzard’s cloud gaming rights. This partnership, highlighted by The Verge, promises to change the cloud gaming scene, giving Ubisoft a notable edge.

A game-changing agreement

Ubisoft’s deal with Microsoft centers on Activision Blizzard’s cloud gaming rights. After Microsoft bought Activision Blizzard, they held exclusive rights to Activision’s cloud games. Now, Ubisoft can also access these rights. This means both giants can feature Activision Blizzard games on their cloud platforms.

The partnership underscores cloud gaming’s rising importance. As gamers increasingly prefer cloud platforms, companies compete for rights and partnerships to draw more users.

Implications for the gaming industry

The Ubisoft-Microsoft deal signifies more than just shared gaming rights. It’s a strategic move that could set the tone for future collaborations between major players in the gaming world. Such partnerships can lead to a more integrated gaming ecosystem, where players have access to a broader range of titles across multiple platforms.

Furthermore, this agreement might pave the way for other gaming companies to seek similar arrangements, fostering a more collaborative and less competitive cloud gaming environment. It’s a win-win for both companies and gamers, as it expands game accessibility and offers more choices to the end-users.

The gaming industry has been witnessing a series of transformative collaborations and strategies. Amazon Luna, for example, has recently introduced individual game purchases specifically for Ubisoft’s library.

In the ever-evolving world of gaming, such strategic moves are crucial for companies to stay ahead and cater to the changing preferences of gamers. This deal between Ubisoft and Microsoft is a clear indication of the direction in which the industry is headed, with a focus on collaboration, integration, and enhanced user experience.

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Adobe’s AI ambitions cast doubt on potential Figma acquisition https://readwrite.com/adobe-ai-outshines-figma-deal/ Sat, 14 Oct 2023 14:12:35 +0000 https://readwrite.com/?p=240734

Adobe Inc.’s $20 billion plan to buy digital-design startup Figma is in doubt, according to a recent report by Bloomberg. […]

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Adobe Inc.’s $20 billion plan to buy digital-design startup Figma is in doubt, according to a recent report by Bloomberg. Over a year since the announcement, the deal remains in limbo, facing regulatory hurdles. Meanwhile, Adobe’s gaze has shifted toward the burgeoning realm of AI.

Adobe’s shift in priorities to AI

At Adobe’s latest Los Angeles conference, AI was the star. New AI features in products like Photoshop took center stage. Figma got little attention. This was a marked departure from the previous year when Figma’s CEO, Dylan Field, shared the stage with Adobe executives, discussing potential collaborations.

Michael Turrin, an analyst at Wells Fargo, observed, “A lot has changed since Figma was announced — at that time there was a view that Adobe was running out of growth and needed something new.”

However, Adobe’s top brass maintains their commitment to the acquisition. The primary reason for the silence? Regulatory challenges. The US Department of Justice is seeking additional information, with reports suggesting a potential lawsuit to block the acquisition. European and UK regulators are also scrutinizing the deal.

Adobe General Counsel Dana Rao emphasized the company’s continued interest in Figma, noting that collaboration is off the table until the deal finalizes. Adobe CEO Shantanu Narayen echoed this sentiment, highlighting the company’s internal innovations as the reason for the limited discussion on Figma at the conference. Despite the subdued presence, Figma representatives, including its CMO and business development head, attended the event.

Clock ticking on the deal

With the acquisition slated to close by March’s end, the pressure is mounting. If the deal doesn’t materialize by then, Adobe could be on the hook for a hefty $1 billion breakup fee, as per merger agreements. Bloomberg Intelligence’s Jennifer Rie suggests that meeting this tight deadline might be challenging, especially if regulators oppose the acquisition.

Investor sentiment has been mixed. The announcement initially led to a significant dip in Adobe’s market value. However, with Adobe’s renewed focus on AI, its stock has surged by over 65% this year.

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Google’s rumored $20 billion deal to stay on Apple’s Safari https://readwrite.com/googles-rumored-20-billion-deal-to-stay-on-apples-safari/ Wed, 11 Oct 2023 19:32:52 +0000 https://readwrite.com/?p=240556 Google to stay on Apple Safari

Search engine giant Google is reportedly paying a staggering amount to Apple, with figures ranging between $18 to $20 billion. […]

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Google to stay on Apple Safari

Search engine giant Google is reportedly paying a staggering amount to Apple, with figures ranging between $18 to $20 billion. According to a report by The Register, this payment, as suggested by market research firm Bernstein, is for Google to retain its position as the default search engine on Apple’s Safari browser.

The significance of being the default

Apple’s Safari browser, the primary choice for millions of iPhone and Mac users, plays a pivotal role in the digital ecosystem. Being the default search engine on such a platform is invaluable. For Google, this ensures its search services are at the forefront for Apple users, translating to increased traffic and potential advertising revenue.

While the specifics of the deal remain confidential, the benefits for both tech behemoths are evident. Apple gains a substantial revenue stream, while Google solidifies its dominance in the search engine sector.

This revelation comes at a time when Google faces antitrust scrutiny over its search engine dominance. Last month, the U.S. Department of Justice case against Google’s alleged anticompetitive tactics went to trial. Part of the lawsuit focuses on Google’s agreement with Apple to be the default search engine, arguing that such deals stifle competition.

“We believe there is a possibility that federal courts rule against Google and force it to terminate its search deal with Apple,” the Bernstein analyst told The Register. And while that would be an obvious blow to Google, the deal accounts for an estimated 14-16% of Apple’s annual operating profits, according to Bernstein.

Speculation about Google’s payments to Apple isn’t new. However, Bernstein’s recent estimate indicates one of the highest figures discussed publicly.

This purported payment underscores the fierce rivalry in the digital search market. As tech giants like Google and Apple strategize in the digital landscape, such agreements provide insight into their tactical moves.

Featured Image Credit: Pixabay; Pexels; Thank you!

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Google eyed for $2 billion Anthropic deal after major Amazon play https://readwrite.com/google-anthropic-2-billion-deal/ Wed, 04 Oct 2023 11:51:09 +0000 https://readwrite.com/?p=240106 Google Apple Agreement

Artificial intelligence startup Anthropic is seeking to raise at least $2 billion in fresh funding just days after securing a […]

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Google Apple Agreement

Artificial intelligence startup Anthropic is seeking to raise at least $2 billion in fresh funding just days after securing a $1.25 billion investment from Amazon, according to sources familiar with the matter.

According to an Oct. 3 report from The Information, the new round of financing could value Anthropic at $20 billion to $30 billion, quintupling its valuation since March when investors pegged the company at $4 billion. The lofty valuation exceeds that of rival OpenAI in terms of its multiple on revenue.

Anthropic, founded just two years ago, is the creator of Claude, an AI chatbot that competes directly with OpenAI’s wildly popular ChatGPT. The startup has been talking with investors and expects Google, which acquired a 10% stake in 2022, to participate in the latest funding round, unspecified sources said.

The massive cash infusion comes as Anthropic ramps up efforts to develop more powerful AI models beyond Claude. According to leaked documents, the company aims to build Claude Next, an AI system ten times more capable than existing models that would require computing power exceeding today’s most advanced supercomputers.

To achieve this goal, Anthropic has been locking in partnerships with tech giants like Amazon Web Services, which agreed last week to provide cloud infrastructure and services valued up to $4 billion. The deal makes Amazon the “primary cloud provider for mission-critical workloads” for Anthropic as it scales up Claude Next and other models.

The party-round financing approach allows Anthropic to tap into the technical capabilities and cloud resources of strategic investors like Amazon and Google. While still in the early stages, Claude has emerged as a leading competitor to ChatGPT and other OpenAI products.

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Breaking Barriers: Tim Cook and Prime Minister Modi’s Collaboration Signals a Transformative Era for India https://readwrite.com/breaking-barriers-tim-cook-and-prime-minister-modis-collaboration-signals-a-transformative-era-for-india/ Mon, 26 Jun 2023 16:42:45 +0000 https://readwrite.com/?p=231578 Apple

Apple Inc, led by CEO Tim Cook, recently engaged in a fruitful discussion with Indian Prime Minister Narendra Modi at […]

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Apple

Apple Inc, led by CEO Tim Cook, recently engaged in a fruitful discussion with Indian Prime Minister Narendra Modi at the White House. This meeting between technology executives and the Indian Prime Minister aimed to explore investment opportunities and address potential challenges in India’s market. The encounter took place during Modi’s first state visit to the United States since assuming office in 2014.

During the hour-long meeting, CEO Tim Cook expressed his enthusiasm for India’s market, describing it as a “huge opportunity.” This sentiment aligns with Apple’s recent endeavors in the country, such as the opening of two retail stores earlier this year. Moreover, Apple plans to expand its retail footprint by establishing three additional flagship stores in India.

Apple’s strategic focus on India stems from its recognition of the country’s growing middle class as a significant driver of future growth. By tapping into this emerging market, Apple aims to solidify its position as a global leader in the technology industry.

Apple is not the only company recognizing India’s potential. During Modi’s visit, other prominent players in the semiconductor industry, including Micron and Applied Materials, announced their plans to make substantial investments in India. This trend highlights the increasing interest of global technology companies in leveraging India’s market for growth and expansion.

Modi’s visit to the United States also saw significant developments in the bilateral relationship between the two nations. India and the U.S. agreed to drop six World Trade Organization (WTO) disputes, indicating the willingness of both countries to foster stronger economic ties. This move further solidifies India’s position as a crucial ally in the new geopolitical order, and it bodes well for companies like Apple seeking to invest in the Indian market.

In addition to retail expansion, Apple is actively engaging with local banks and regulators to explore the possibility of launching its Apple Card in India. This move would further strengthen Apple’s presence in the Indian financial sector, providing new avenues for growth and enhancing customer experiences.

First reported on CNBC

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Top Apple Headphones of 2023 https://readwrite.com/top-apple-headphones/ Mon, 22 May 2023 20:00:30 +0000 https://readwrite.com/?p=228169 Apple Headphones

In the world of audio technology, Apple has made a significant impact with its lineup of headphones. Each iteration strives […]

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Apple Headphones

In the world of audio technology, Apple has made a significant impact with its lineup of headphones. Each iteration strives to deliver impressive sound quality, sleek design, and convenient features.

It’s an opportune time to evaluate the top Apple headphones available and determine which ones stand out from the crowd. From the wireless convenience of AirPods to the immersive experience of over-ear options, Apple offers a diverse range of headphones to cater to different preferences.

Join us as we delve into the top Apple headphones of 2023 and explore their unique features and performance.

Table Overview

Headphones Type Wireless Noise Cancelling Connector
Apple AirPods Max Over-Ear Yes Yes Lightning/3.5mm
Apple EarPods with Lightning Connector In-Ear No No Lightning
Apple AirPods Pro (2nd Generation) In-Ear Yes Yes Lightning/USB-C
Apple AirPods (2nd Generation) In-Ear Yes No Lightning/USB-C
Apple AirPods (3rd Generation) In-Ear Yes No Lightning/USB-C
Powerbeats In-Ear Yes No Bluetooth
Powerbeats Pro In-Ear Yes No Bluetooth
Beats Solo3 On-Ear Yes No Bluetooth
Beats EP On-Ear No No 3.5mm
Beats Studio3 Over-Ear Yes Yes Bluetooth

 

Apple AirPods Max Wireless Over-Ear Headphones

 

Apple AirPods Max Wireless Over-Ear Headphones

 

The Apple AirPods Max Wireless Over-Ear Headphones deliver an exceptional listening experience with top-notch sound quality, earning a 4.5 out of 5 rating.

Key stats:

– Active Noise Cancellation to block out background noise
– 20 hours of listening time with a single charge
– Adaptive EQ that adjusts audio based on the fit and seal of the ear cushions

Reasons to buy:

The Apple AirPods Max Wireless Over-Ear Headphones are perfect for audiophiles seeking an immersive audio experience thanks to their remarkable sound quality and Active Noise Cancellation.

The headphones offer a comfortable fit with memory foam ear cushions and customizable audio settings enabled by Adaptive EQ. The impressive 20-hour battery life ensures you can enjoy listening to music or catching up on your favorite podcasts throughout the day.

Reasons not to buy:

The Apple AirPods Max Wireless Over-Ear Headphones are quite expensive compared to other options available in the market, which might deter some potential buyers.

Additionally, their compatibility is limited mostly to Apple devices, meaning Android and other OS users might not have a seamless user experience.

Lastly, the headphones’ large size and lack of a foldable design make them inconvenient to carry around when on the go.

Pros:

– Excellent sound quality
– Active Noise Cancellation for an immersive audio experience
– Adaptive EQ for personalized audio settings
– Comfortable memory foam ear cushions
– Long battery life

Cons:

– Expensive price point
– Limited compatibility with non-Apple devices
– Bulky and not easily portable

Apple EarPods Headphones with Lightning Connector

Apple EarPods Headphones with Lightning Connector

 

The Apple EarPods Headphones with Lightning Connector offers a fantastic listening experience with its ergonomic design, earning a solid 4.5 out of 5 rating.

Key stats:

– Ergonomic design that fits various ear shapes and sizes
– Lightning connector for seamless compatibility with Apple devices
– Built-in remote for easy control of volume and playback

Reasons to buy:

The Apple EarPods Headphones with Lightning Connector stand out for their comfortable fit and excellent audio quality. They are specifically designed to work flawlessly with your Apple devices, making them an obvious choice for iPhone and iPad users. The built-in remote allows quick and convenient control of volume levels and playback without reaching for your device. With their stylish and minimalistic design, these headphones sound great and look great too.

Reasons not to buy:

People who do not possess Apple devices with a lightning port may find these headphones incompatible or may require an additional adapter to use them. Additionally, these wired headphones might not be suitable for those who prefer the freedom and flexibility of wireless options. There is also a lack of noise cancellation, which might make them less effective in noisy environments.

Pros:

– Comfortable and ergonomic design
– Seamless compatibility with Apple devices
– High-quality sound and audio performance
– Stylish appearance
– Convenient built-in remote

Cons:

– Limited compatibility with non-Apple devices
– Wired design may be less appealing to some
– Lack of noise cancellation technology

Apple AirPods Pro (2nd Generation)

Apple AirPods Pro (2nd Generation)

The Apple AirPods Pro (2nd Generation) delivers astounding sound quality and noise-cancellation in a compact and sleek design, earning a 4.5 out of 5 rating.

Key Stats:

• Active Noise Cancellation technology
• Customizable fit with three sizes of silicone tips
• Up to 4.5 hours of listening time with a single charge (up to 24 hours with the charging case)

Reasons to buy the Apple AirPods Pro (2nd Generation)

The Apple AirPods Pro (2nd Generation) has top-of-the-line active noise cancellation, making them great for use in noisy environments or during travel. In addition, they offer a customizable and comfortable fit with three different silicone tip sizes and provide excellent sound quality for both music and phone calls. With their seamless integration with Apple devices such as iPhones and iPads, users will enjoy a hassle-free and enjoyable listening experience.

On the other hand, reasons to avoid the Apple AirPods Pro (2nd Generation) may include their higher price point as compared to other wireless earbuds on the market, which could deter more budget-conscious consumers. Additionally, while respectable, the battery life of 4.5 hours per charge falls shorter than some competing products that offer longer usage on a single charge. Lastly, users of non-Apple devices may find the integration and compatibility features less optimized for their gadgets.

Pros:

• Excellent sound quality
• Impressive active noise cancellation
• Comfortable and customizable fit
• Seamless integration with Apple devices

Cons:

• Higher price point compared to other wireless earbuds
• Battery life could be longer
• Less optimized compatibility with non-Apple devices

Apple AirPods (2nd Generation)

Apple AirPods (2nd Generation)

The Apple AirPods (2nd Generation) are a sleek and reliable true wireless earbuds option, earning a strong 4.5 out of 5 stars rating.

Key Stats:

– Up to 5 hours of listening time and up to 3 hours of talk time on a single charge
– In-built Siri voice recognition for hands-free operation
– H1 chip for faster wireless connection and reduced latency

Reasons to Buy:

The Apple AirPods (2nd Generation) offers top-quality sound, easy pairing with Apple devices, and a stylish design. The H1 chip ensures a stable wireless connection and impressive battery life, making these earbuds perfect for everyday use.

The addition of Siri voice recognition further enhances usability, allowing users to control music playback, manage phone calls, and access other handy features all without touching their device. Additionally, the charging case provides multiple charges for up to 24 hours of combined listening time, making them an excellent choice for people on-the-go.

Reasons to Not Buy:

While the Apple AirPods (2nd Generation) deliver great performance, they may not suit everyone, particularly those looking for a more customizable fit or noise-cancellation features. They rely on a one-size-fits-all design that may not provide adequate comfort for all ear shapes and sizes, and they do not offer any built-in noise-cancellation capabilities, which can be a deal-breaker for users in noisy environments. Furthermore, their premium price tag may be prohibitive for more budget-conscious consumers.

Pros:

– Excellent sound quality
– Easy pairing with Apple devices
– Siri voice recognition for hands-free control
– H1 chip provides faster wireless connection and improved battery life
– Stylish design

Cons:

– One-size-fits-all design may not suit all users
– No built-in noise-cancellation feature
– Premium price tag

Apple AirPods (3rd Generation)

Apple AirPods (3rd Generation)

The Apple AirPods (3rd Generation) offer an exceptional wireless audio experience with industry-leading features, earning a solid 4.5 stars out of 5.

Key Stats:

• Spatial audio with dynamic head tracking
• Up to 6 hours of listening time per charge (30 hours with charging case)
• Sweat and water-resistant (IPX4 rating)

Reasons to Buy:

The 3rd Generation Apple AirPods are a must-buy for anyone seeking an elevated audio experience in a sleek package. Equipped with spatial audio and dynamic head tracking, these AirPods deliver an immersive, cinematic sound regardless of your head movements.

With an impressive battery life of up to 6 hours per charge (and up to 30 hours with the case), you can enjoy your favorite tunes on-the-go. The sweat and water-resistant design allows for usage during workouts or rainy weather, making them a versatile companion for your active lifestyle.

Reasons to Not Buy:

Despite the numerous advantages of the 3rd Generation Apple AirPods, they may not be the best fit for those on a tight budget due to their premium price tag. Furthermore, they lack active noise cancellation, a feature buyers might desire for optimized noise isolation. Lastly, their universal fit might not suit everyone perfectly, leading to potential discomfort during extended usage.

Pros:

• High-quality spatial audio
• Impressive battery life
• Sweat and water-resistant
• Easy setup and automatic switching between Apple devices

Cons:

• Premium price
• No active noise cancellation
• Universal fit might not suit everyone

Powerbeats High-Performance Wireless Earbuds

Powerbeats High-Performance Wireless Earbuds

The Powerbeats High-Performance Wireless Earbuds offer superior sound quality, comfort, and durability for an active lifestyle, earning a solid 4.5 out of 5 stars.

Key stats:

– Up to 15 hours of listening time
– Sweat and water-resistant design
– Apple H1 headphone chip for enhanced connectivity

Reasons to buy the product:

The Powerbeats High-Performance Wireless Earbuds are perfect for those who are always on the move or working out, as they provide up to 15 hours of listening time, ensuring you’ll never run out of tunes during a long workout or commute. The sweat and water-resistant design means you won’t have to worry about damaging your earbuds in rainy or sweaty conditions.

Thanks to the Apple H1 headphone chip, these earbuds offer seamless pairing with your Apple devices and faster wireless connection while maintaining excellent sound quality.

Reasons to not buy the product:

While the Powerbeats High-Performance Wireless Earbuds offer many great features, they may not be suitable for people looking for a budget-friendly option, as they come with a higher price tag than other earbuds on the market. Additionally, users who prefer true wireless earbuds without a connecting wire may not find them as convenient or comfortable to wear during their workout sessions.

Pros:

– Exceptional sound quality for an immersive listening experience
– Long-lasting battery life allows for extended usage
– Comfortable and secure fit, ideal for workouts and daily use
– Sweat and water-resistant design protects against damage from moisture
– Seamless pairing and connectivity with Apple devices

Cons:

– Pricier than other earbuds in the market
– Not true wireless, as they have a connecting wire between the earbuds

Powerbeats Pro Wireless Earbuds 

Powerbeats Pro Wireless Earbuds 

The Powerbeats Pro Wireless Earbuds offers an impressive sound quality and a secure fit, earning a rating of 4 out of 5.

Key Stats:

– Up to 9 hours of listening time (24 hours with charging case).
– Sweat & water-resistant earbuds.
– Apple H1 chip for faster connectivity and improved battery life.

Reasons to buy the Powerbeats Pro Wireless Earbuds:

The Powerbeats Pro offers an exceptional audio experience thanks to its well-balanced sound and noise-isolation design. With a comfortable and secure fit, these earbuds are perfect for active users as they are sweat and water-resistant, ensuring they stay put during intense workouts.

With the Apple H1 chip, quick pairing, and long battery life, these earbuds are an excellent choice for those looking for high-quality wireless earbuds that cater to an active lifestyle.

Reasons not to buy the Powerbeats Pro Wireless Earbuds:

While the Powerbeats Pro offers many impressive features, the price might be a stumbling block for some as more affordable options are available in the market.

Additionally, the charging case can be bulky and not as pocket-friendly compared to other earbuds, making it less convenient for those constantly on the go. Lastly, the design may not be to everyone’s taste; some may prefer a less conspicuous or minimalist aesthetic.

Pros:

– Impressive sound quality with noise isolation.
– Comfortable and secure fit for active users.
– Sweat and water-resistant.
– Apple H1 chip for faster connectivity and improved battery life.

Cons:

– High price point compared to some competitors.
– Bulky charging case.
– Design may not suit everyone’s taste.

Beats Solo3 Wireless On-Ear Headphones

Beats Solo3 Wireless On-Ear Headphones

The Beats Solo3 Wireless On-Ear Headphones offer a sleek and stylish design, with an impressive battery life, resulting in a solid 4 out of 5 rating.

Key Stats:

– 40 hours of battery life
– Fast Fuel 5-minute charge for 3 hours of playback
– Apple W1 chip for seamless connectivity

Reasons to Buy:

These headphones are perfect for music lovers who are constantly on the go due to their impressive battery life and fast-charging capabilities. The Apple W1 chip makes them highly compatible with Apple devices, allowing for seamless pairing and switching between iCloud-registered devices.

Furthermore, these headphones deliver the signature Beats sound quality and bass, with comfortable on-ear cushions that provide an immersive audio experience.

Reasons to Not Buy:

On the other hand, users who prioritize sound quality above all else may find these headphones lacking in mid-range and treble performance compared to high-end wireless headphones. Additionally, their on-ear design may not be as comfortable for extended listening periods as over-ear options and may not provide the same level of noise isolation.

Pros:

– Impressive battery life for extended use
– Fast Fuel technology for quick charging
– Apple W1 chip for easy connectivity
– Comfortable on-ear cushions

Cons:

– Sound quality may not be as balanced compared to other high-end headphones
– On-ear design less comfortable for extended periods of use
– Inadequate noise isolation compared to over-ear designs

Beats EP Wired On-Ear Headphones

Beats EP Wired On-Ear Headphones

The Beats EP Wired On-Ear Headphones offer excellent sound quality and a sleek design, earning a solid rating of 4.5 out of 5.

Key stats:

– Frequency response: 20Hz – 22kHz
– Weight: 181 grams
– Cable length: 1.2 meters

Reasons to buy:

The Beats EP Wired On-Ear Headphones are a great investment for anyone looking for high-quality audio and style. These headphones deliver clear, well-balanced sound and powerful bass, making them perfect for music enthusiasts and everyday use.

The lightweight and comfortable design ensures long listening sessions without any discomfort, and the durable frame guarantees lasting durability. Additionally, the inline remote and built-in microphone makes it easy to control your music and take calls on-the-go.

Reasons not to buy:

While the Beats EP Wired On-Ear Headphones boast many impressive features, there are a few drawbacks to consider. As wired headphones, they may not be the best choice for users who prefer wireless connectivity and freedom from cables.

Furthermore, they lack active noise cancellation, which could be a deal-breaker for those who frequently use their headphones in noisy environments. Lastly, the price tag may not be suitable for budget-conscious buyers, as there are more affordable options with similar features on the market.

Pros:

– Clear and well-balanced sound
– Stylish and durable design
– Lightweight and comfortable
– Inline remote and built-in microphone

Cons:

– Requires a wired connection
– No active noise cancellation
– Potentially pricey compared to competitors

Beats Studio3 Wireless Noise Cancelling Over-Ear Headphones

Beats Studio3 Wireless Noise Cancelling Over-Ear Headphones

The Beats Studio3 Wireless Noise Cancelling Over-Ear Headphones offer a stylish design and impressive audio performance, earning a solid 4.5 out of 5 rating.

Key stats:

– Up to 22 hours of battery life with ANC and up to 40 hours without ANC.
– Apple W1 chip for easy setup and seamless switching between Apple devices.
– Pure Adaptive Noise Cancelling (Pure ANC) technology for active noise cancellation.

Reasons to buy:

The Beats Studio3 Wireless Noise Cancelling Over-Ear Headphones are an excellent option for both style-conscious consumers and audiophiles alike. With up to 22 hours of battery life with ANC and 40 hours without, they provide long-lasting listening on a single charge. The added benefit of the Apple W1 chip allows for easy pairing and seamless switching between Apple devices. At the same time, the Pure Adaptive Noise Cancelling (Pure ANC) technology effectively blocks out external noise for an immersive audio experience.

Reasons to avoid:

If you are looking for a more budget-friendly option, the Beats Studio3 may not be the best choice as they come with a premium price tag. Additionally, some users have reported discomfort when wearing headphones for long periods, and Android users may not benefit as much from the Apple W1 chip’s features.

Pros:

– Impressive battery life
– Stylish design
– Apple W1 chip for seamless device integration
– Pure Adaptive Noise Cancelling technology

Cons:

– Premium price
– Potential discomfort during extended wear
– Limited benefits for non-Apple users

Frequently Asked Questions

Q: Are Apple headphones compatible with non-Apple devices?

A: Yes, Apple headphones, particularly the wireless models, can be paired with non-Apple devices that support Bluetooth connectivity. However, certain features and functionalities may be optimized for use with Apple devices.

Q: Do all Apple headphones support noise cancellation?

A: No, not all Apple headphones offer noise cancellation. The AirPods Max and Beats Studio3 are the primary models with active noise-cancellation technology, providing an immersive and distraction-free listening experience.

Q: Can I use Apple headphones during workouts or sports activities?

A: Yes, Apple offers fitness-focused options like the Powerbeats and Powerbeats Pro, which are designed to withstand rigorous workouts and sports activities. These headphones provide a secure fit and are sweat and water-resistant.

Q: How long does the battery last on Apple headphones?

A: The battery life varies depending on the specific model. For example, the AirPods Max can deliver up to 20 hours of listening time with active noise cancellation enabled. The AirPods Pro and Powerbeats Pro offer around 4.5 to 5 hours of listening time, with additional charges provided by the charging case.

Q: Can I use Siri with Apple headphones?

A: Yes, Apple headphones, including AirPods and Powerbeats, are integrated with Siri functionality. By activating Siri through voice commands or touch gestures, users can control music playback, make calls, adjust volume, and access various Siri features hands-free.

Q: Are there any differences between the generations of AirPods?

A: Yes, each generation of AirPods brings improvements in terms of sound quality, battery life, connectivity, and features. For example, the AirPods Pro (2nd Generation) introduced active noise cancellation and a more customizable fit compared to the AirPods (2nd Generation). The AirPods (3rd Generation) feature a redesigned look and improved audio performance.

Q: Can I use Apple headphones with wired connections?

A: Yes, some Apple headphones, like the Beats EP and the AirPods Max, offer the option for a wired connection using a 3.5mm or Lightning cable. This can be useful when conserving battery or when using the headphones with devices that do not support Bluetooth.

Q: Are Apple headphones compatible with Apple’s spatial audio technology?

A: Yes, Apple headphones that support iOS 14 or later, such as AirPods Pro and AirPods Max, are compatible with Apple’s spatial audio technology. This feature provides a three-dimensional audio experience, simulating surround sound for a more immersive listening experience.

Conclusion

This array of exceptional Apple headphones exemplifies the company’s commitment to innovation and audio excellence. From the powerful sound of the AirPods Max to the compact convenience of the AirPods Pro, there is a headphone model to suit every listener’s needs.

The second-generation AirPods and the recently released AirPods (3rd Generation) offer an ideal balance between quality and affordability. Meanwhile, the Beats lineup, including Powerbeats and Beats Studio3, provides alternatives for those seeking a more bass-driven or noise-canceling experience.

Apple remains at the forefront of the headphone market as technology advances, consistently refining its offerings and setting new standards. Whether you’re a music enthusiast, a frequent traveler, or someone who simply enjoys a premium audio experience, Apple headphones have undoubtedly secured their place as some of the best in the industry.

Inner Image and Featured Image Credits: From the Apple Headphone Lineup on Amazon; Thank you!

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Financial Services Firm Penserra Announces Partnership with BlackRock https://readwrite.com/penserra-financial-partnership/ Fri, 21 Jan 2022 22:00:05 +0000 https://readwrite.com/?p=198962 Penserra Announces Partnership with BlackRock

Founded in 2007, Penserra is an institutional financial services firm. They have offices located in New York, Chicago, Newport Beach, […]

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Penserra Announces Partnership with BlackRock

Founded in 2007, Penserra is an institutional financial services firm. They have offices located in New York, Chicago, Newport Beach, Calif., and the San Francisco Bay Area.

Additionally, Penserra is also a certified minority-business enterprise (MBE). Their services include global equity trading, fixed income trading, investment banking, ETF sub advising, and active investment management.

New Partnership Expands Access to Cash Management Solutions

Recently, the company announced the launch of new dedicated share classes offered by BlackRock Global Cash Management. These new share classes are the BlackRock Liquid Environmentally Aware Fund (PSLXX) and the BlackRock Liquid Federal Trust Fund (PSBXX). However, they will be available exclusively for clients of Penserra and its affiliates beginning January 21, 2022.

The partnership with BlackRock allows Penserra’s clients to have access to expanded offerings of cash management solutions. Of special interest are those which emphasize environmental considerations and positive social outcomes through education. All of these concerns are prioritized while seeking to conserve principal and liquidity.

Social Responsibility + Profit: Another Win-Win

“For over a decade, BlackRock has proactively engaged with minorities, women, and disabled-veteran owned broker-dealers. We seek to accelerate their growth as strong liquidity providers and distribution partners,” says Tom Callahan, global head of BlackRock Cash Management. “Working with Penserra to distribute cash management solutions to our mutual clients is a natural next step in our partnership. Consequently, we are proud to associate with a firm that shares our commitment to diversity and inclusion.”

“The opportunity to build a business on the strength of this platform with BlackRock is exciting,” said Jorge Madrigal, Penserra’s chief executive officer. “This partnership  expands the long relationship between our two firms and provides our institutional clients quality cash and investment strategies as we together strive to set the standard  for excellence in this area.”

To sum up, this latest deal further demonstrates that responsibility and profits can go hand-in-hand. As investors continue to express interest in companies that blend social and environmental concerns with profitable ventures, look for additional companies to emulate the Penserra-BlackRock partnership.

Image Credit: Penserra Financial Partnership; Thank you!

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Do Big Tech Companies Have Too Much Power? https://readwrite.com/do-big-tech-companies-have-too-much-power/ Mon, 28 Sep 2020 17:50:31 +0000 https://readwrite.com/?p=178007

Big tech companies have attracted significant public scrutiny over the past 20 years. Consumers, policymakers, and other authorities have increasingly […]

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Big tech companies have attracted significant public scrutiny over the past 20 years. Consumers, policymakers, and other authorities have increasingly speculated that big tech companies are accumulating too much power.

Intuitively, this seems like it could be the case. Big tech companies have grown from mere startups to mind-boggling sizes, especially in the past several years. Apple was the first company to reach a market cap of $1 trillion, with tech companies Amazon, Microsoft, and Alphabet (Google’s parent company) not far behind it. Collectively, these four powerhouses control the manufacture and distribution of countless devices and software applications—and if you add in social media companies like Facebook and Twitter, the collective power wielded by a handful of organizations gets even more astounding.

But why do we care about how much “power” that tech companies have, and what do we mean by “power” in the first place? And if the excessive accumulation of power truly is a problem, what can we do about it?

The Nature of Too Much Power

The first goal is determining what it means for a big tech company to have too much power. It’s easy to see the amount of revenue generated by a business and believe it’s too big or too powerful, but if it doesn’t influence the state of the world or your personal life, what does it matter?

These are some of the most important categories we need to consider:

  • Limiting competition. One of the most nefarious uses of excessive power is limiting the abilities and influence of competitors. This was a major problem during the 19th Century; wealthy entrepreneurs would intentionally cut prices lower than competitors could stand to offer, bully competitors out of the market, and forcefully set up a monopoly where no other businesses could enter. For example, Facebook has a history of purchasing smaller companies it believes could be a threat to its primary business model; it purchased Instagram before it could become big enough to become a threat, and frequently seeks to acquire other social media startups before they generate influence of their own.
  • Controlling the narrative. Many tech companies are responsible for helping us discover content, learn new things, and engage with others. Accordingly, their algorithms and inner workings have the potential to control the public narrative; Google will only lead us to websites that fit certain criteria, and Twitter will only show us the tweets it deems most relevant. It’s trivially easy for any of these algorithms to be tweaked in a way that fits some ulterior motive. For example, an engineer could lead people to negative or positive information about a certain politician, or (perhaps inadvertently) give more attention to conspiracy theories or “fake news.” This can have a massive impact on public sentiment, and in some cases, influence major political decisions.
  • Restricting privacy. It’s no secret that big tech companies love to gather and use consumer data. While in most cases, data is used for innocuous purposes, like generating custom advertising based on your expressed interests, we also need to be wary about the restriction of consumer privacy. If tech companies are tracking everything you do online (and everything you say in person, thanks to smart speakers), you won’t have much privacy to exercise.
  • Influence. With power comes money; the founders and CEOs of big tech companies are typically multi-billionaires, and the companies themselves have access to virtually unlimited funds. With this power and money, it’s only natural that nefarious people within these companies could use this power to influence politicians—and exercise even greater control over the machinations of the world at large.
  • Exploitation. There are many ways in which a big tech company of sufficient power could use that power for exploitative purposes. They could use unfair pricing to squeeze more revenue out of unsuspecting consumers. They could attempt to get users addicted to their technology. They could even exploit their employees, forcing them to work in unfair conditions or face dismissal.
  • Self-promotion. As tech companies expand to offer wider ranges of products and services, they often use their existing platforms for self-promotion. For example, Google can intentionally rank its own products higher in search engines, reducing the potential appearances of competing products. This drives a self-perpetuating cycle of increased influence.

How Did This Happen?

So how did we get here? Why is this such a problem?

In the United States, there’s been no shortage of problems with companies getting too big or too powerful. For example, robber barons and other industrialists in the 19th Century used unscrupulous business practices to build monopolies until they were forcibly broken up with antitrust movements. So why haven’t these laws and lessons learned prevented tech companies from getting too big?

New territory. Many areas of technological development are new, and therefore hard to regulate. For example, artificial intelligence (AI) is just emerging, and it’s hard to tell how it’s going to be used or how it’s going to improve over the next few decades. Accordingly, it’s hard to create sensible laws for how it can be wielded.

  • Slow legislation. Legislation is a tedious and slow process. It often takes years for federal lawmakers to move, even on important topics.
  • Limited consumer awareness. While big tech companies have become a conversational focal point in recent years, there’s still limited consumer awareness on just how powerful these companies are and how far they reach. With limited consumer awareness, there’s limited demand for change.
  • Mergers and acquisitions. If you can’t do it yourself, get someone else to do it. Tech companies increasingly turn to mergers and acquisitions as a way to consolidate power, increase their own influence, and limit competition all in one fell swoop.
  • Getting customers hooked. Many tech companies intentionally try to get consumers “hooked” on their products and their products alone. Addictive features, compatibility restrictions, and other elements make it incredibly hard for customers to switch to a competitor.

How big is too big? We also need to acknowledge that it’s difficult to tell how big is “too big.” Some issues are the natural byproduct of tech development and good business decisions; at what point do we really need to step in with a solution?

The Potential Solutions

If tech companies are in fact too big, or if they’re going to get too big at some point in the future, what can we do about it? What steps can we take to limit their power and ensure we remain in good economic and cultural balance?

These are just a few ideas:

  • Transparency laws. We can start by making consumers better informed. Clearer disclosures and better transparency from tech companies could go a long way to improving this situation and keeping customers aware of how they’re being exploited.
  • Data privacy laws. Big tech companies thrive on consumer data, so you can limit their power by imposing stricter regulations on the gathering and use of consumer data. Data is a relatively new commodity, so putting together data privacy laws is a long and intensive process.
  • Antitrust laws and breakups. On a bigger scale, Congress could attempt to pass new antitrust laws and attempt to literally break up the biggest corporations in the tech world.
  • Incentives for competitors. From the ground up, we could also incentivize more entrepreneurs to enter the tech space and give big companies a run for their money.
  • Consumer decisions. Perhaps most importantly, we need to make better decisions as consumers, and only work with tech companies we trust and respect.

It’s incredibly difficult to say whether there’s truly a problem with tech companies getting too large, or if we’ll face that problem in the near future. It’s also hard to tell exactly where the line is, or what to do when we cross it. In the meantime, as consumers, it’s on us to make the most informed, responsible decisions we can, and understand that not every tech company is going to have our best interests at heart. Keep learning and remain informed on topics related to big tech, and do what you can to make a positive difference in the world.

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Aramco, Holder of the Largest IPO in History is Available on eToro https://readwrite.com/aramco-holder-of-the-largest-ipo-in-history-is-available-on-etoro/ Fri, 06 Dec 2019 21:00:25 +0000 https://readwrite.com/?p=163769 Aramco IPO

Founded in 1933, Saudi Aramco is the owner of one of the world’s largest oil reservoirs, containing 260 billion barrels […]

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Aramco IPO

Founded in 1933, Saudi Aramco is the owner of one of the world’s largest oil reservoirs, containing 260 billion barrels — that’s more than ten times the entire United States’ crude oil stockpile. In addition, Aramco has a natural gas reservoir of 186 trillion cubic feet, making it the largest integrated oil and gas company in the world, ahead of other international oil companies.

The Saudi Aramco IPO

While reports of the company going public on the financial market have been present for quite some time, in early November, Saudi Arabia’s market regulator officially announced that Aramco will hold a domestic listing on the Riyadh Stock Exchange. As with all IPOs, Saudi Aramco enlisted several major banks to serve as underwriters for the offering. Among these banks are major names, such as Goldman Sachs, and the Bank of America.

It is estimated that the company will raise at least $25.6 billion, giving it a minimal market cap of $1.6 trillion. The market cap instantly positions it as one of the world’s largest publicly-traded companies and the largest of the national oil companies.

Following the domestic listing in Saudi Arabia, the company is reportedly planning additional offerings in 2020 on the New York, London, Hong Kong, and SingSaudi Aramco. Witnessing that the world’s largest energy provider, biggest oil producer, and the largest investor-owned oil company is going public is expected to be seen as the largest initial public offering (IPO) in history.

The IPO date is set for December 4th, 2019. Saudi Aramco will be available for trading on eToro once proper liquidity is provided. Until then, you can add it to your watchlist. Once the market opens, it will be traded like any other market on eToro. Aramco is hoping to raise more than $25 billion as part of the IPO, overtaking the previous record set by Alibaba in 2014.

What is Aramco?

Saudi Aramco is a government-owned crude oil production company, which is estimated to be worth as much as $2 trillion. Almost twice as much as Apple or Microsoft’s market cap, Aramco is also the most profitable company in the world. Earnings reached $111 billion in net income in 2018. That’s as much as Apple, Google and Exxon Mobile earned, combined.

What Impacts the Saudi Aramco Stock?

As one of the biggest oil groups in the world, the Saudi Aramco chart could be impacted by various factors. For example, global demand for oil could have a tremendous impact on the SAOC share price, since it will most likely be impacted by changes in oil prices.

Oil is a major part of the global economy, so international political happenings, such as trade agreements, conflicts, and the like, could also generate volatility for the Saudi Aramco stock.

Trading Saudi Aramco on eToro

If you would like to take part in this historic event, online trading platform eToro will be one of the first in the world to enable its clients to invest in Saudi Aramco stocks. On eToro, the SAOC stock will be available via Contract for Difference (CFD), which means you will be able to utilize, leverage, and carry out short orders.

eToro is a pioneering trading and investment platform, leading many groundbreaking innovations in the Fintech revolution. It is a multi-asset platform, offering more than 2,000 financial assets across various categories, such as stocks, cryptocurrencies, commodities, indices and more.

The platform prides itself on its social features, such as its patented CopyTrader™ system, which enables traders to allocate some of their funds to replicate another trader’s actions in real-time. eToro has a strong global presence, with more than 10 million users in 140 countries.

The trading platform also places great emphasis on localization, offering trading and investment services in 21 languages.

To trade Saudi Aramco, open an eToro account for free and fund it. Note that when you open an account with eToro, you also receive a virtual account with $100,000, enabling you to experiment with the platform before making your first deposit.

The eToro platform is accessible both on the web and as a mobile app, which interacts seamlessly with one another.

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Top 25 Black Friday Deals for Techies in 2019 https://readwrite.com/top-25-black-friday-deals-for-techies-in-2019/ Sat, 23 Nov 2019 01:00:46 +0000 https://readwrite.com/?p=162881 Black Friday Tech Deals

Here, at ReadWrite, we obviously love tech gadgets. Not a day goes by that we are not researching, testing, and […]

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Black Friday Tech Deals

Here, at ReadWrite, we obviously love tech gadgets. Not a day goes by that we are not researching, testing, and talking about the latest tech gadgets.

There’s nothing better than uncovering the best Black Friday deals for the coolest tech gadgets. At least we know what to get our techie friends — a gadget — but which one?

To help you find a gift for yourself — and ahem, a techie friend — we’ve put together this list of the top 25 Black Friday deals for all the techies out there.

Vizio 4K TV

1.VIZIO 70″ V Series – 4K UHD LED LCD TV

Go big with a 70-inch 4K television this season. This top-rated 4K LED LCD television is under $600 at Costco.com. The SMART television can be mounted on the wall or displayed on a stand.

ThinQ

2. LG G8X THINQ™ DUAL SCREEN MOBILE DEVICE

One of the most unique smartphones to hit the market is the LG G8X ThinQ™ is available during Black Friday for free at AT&T. The LG G8X ThinQTM and LG Dual Screen are sold separately but you can use them together to double your screen size. It’s a new way to run multiple apps, turn your screen into a control pad for gaming, and stream videos and movies.  The screen can also work as a viewfinder for photos.

CyberpowerPC

3. CYBERPOWER PC GAMING DESKTOPS

Developed by a team of successful EA Sports gamers, this company has some of the best deals on high-performance gaming desktops not to mention they look really cool. CyberpowerPC offers a wide range of desktop gaming systems that are up to $600 off their regular price. Some even come with freebies like the latest Call of Duty game download or a three-month Xbox online subscription.

Google Home Mini

4. GOOGLE HOME MINI

At nearly 50 percent lower the regular price, Best Buy delivers the Google Home Mini, a compact virtual assistant that works anywhere. For just $25, they nearly qualify for stocking stuffer gifts so you can have one in nearly every room. The first generation device includes Google Assistant and is available in fun colors.

Kef Space One

5. KEF SPACE ONE HEADPHONES

Newegg offers an incredible Black Friday discount of 75 percent off the normal price of $380. These Porsche-designed, noise-canceling headphones are only $95 during Black Friday.

Lenovo Flex 6

6. LENOVO FLEX 6 2-IN-1 LAPTOP

Staples offers this versatile laptop for $300 off its regular price. For only $420, this laptop delivers a fourteen-inch screen, 8GB RAM, and 256GB of SSD storage. The touchscreen capability makes it work like a tablet while a full keyboard offers laptop capability.

Google Nest Hub

7. GOOGLE NEST HUB AND HUB MAX

Check out Target’s value-priced Black Friday deal on Google’s Nest Hub for your smart home. The regular Google Nest Hub is now $79 instead of $129 while the Google Nest Hub Max is on sale for $199 instead the regular price of $229. Let Google run your home, including numerous smart home devices that integrate with the hub.

Samsung Galaxy

8. SAMSUNG GALAXY S10 OR GALAXY NOTE 10

You may want to consider T-Mobile this holiday season for their enticing Black Friday smartphone deals. All you need to do is join T-Mobile or add a phone line to your existing account. Then, when you buy one Samsung Galaxy S10 or Galaxy Note 10, you get one free. The mobile service provider claims it’s a $1,200 savings.

Samsung Galaxy Watch

9. SAMSUNG GALAXY WATCH

Verizon’s Black Friday deals include $50 off a Galaxy Watch when you purchase a Galaxy smartphone. The deal on this smartwatch gets sweeter because it includes one month of free service. This smartwatch tracks your steps and monitors calories, but it also can organize your life and syncs with your Samsung Galaxy smartphone.

Oculus Quest

10. OCULUS QUEST VR GAMING SYSTEM — 64GB OR 128GB

Walmart makes it easy to bring home virtual reality gaming this holiday season thanks to a great deal on this Oculus gaming system package. For $400 for the 64GB system or $500 for the 128GB system, From the leader in VR headsets, there is no better way to enjoy VR gaming.

Apple Watch

11. APPLE WATCH

Returning to Best Buy, the big-box retailer has the best prices on Apple watches among all Black Friday Apple Watch deals. You can get the Apple Watch Series 4 GPS (40mm) for the lowest price ever at $299 or the 44mm for $329. The Apple Watch Series 4 GPS Plus Cellular (40mm) is $349 or the 44mm version is $379.

Ecovac Deebot

12. ECOVACS DEEBOT OZMO 950 2-IN-1 VACUUMING AND MOPPING ROBOT 

Amazon delivers an incredible $200 in savings on this robot vacuum and mop combination. This robotic vacuum and mop does it all for you so you can spend less time keeping your home clean. It uses smart technology to learn your home and adjusts accordingly.

13. ARLO PRO 2 WIRELESS HOME SECURITY CAMERA SYSTEM 

Amazon also slays the Black Friday deals for home security camera systems, including this one which is priced at $170 less than the rest of the year. Arlo Pro 2 Wireless Home Security Camera System comes with two cameras, a siren, night vision, indoor/outdoor capability, two-way audio, and cloud storage.   

iPhone 11

14. IPHONE 11

Don’t assume your phone service provider has the best deals on the iPhone 11 because eBay wants to show you they have the Black Friday deals on the latest Apple smartphone. In fact, some of these phones are priced as low as $739.

Speaker Bundle

15.  ALTEC LANSING WATERPROOF BLUETOOTH SPEAKER BUNDLE

The Altec Lansing Waterproof Bluetooth Speaker Bundle drops from $79.99 to $44.99 to $39.99 (plus sales tax, depending on where you live) at Tanga when you use the coupon code, BRADSDEALS, when you checkout. Shipping is free on all orders from Tanga. The speaker bundle features a 5,000mAh power bank, a 6′ micro USB cable, and a bike mount. It can also pair wirelessly with up to 50 speakers for stereo sound.

Fitbit Versa 2

16. FITBIT VERSA 2

Brad’s Deals also delivers another fantastic tech gadget deal. The Fitbit Versa 2, which is originally priced around $199.99 drops to $124.99 (plus applicable state sales tax) when you apply the code, 183043, during checkout at HSN. They throw shipping in for free. The Versa 2 includes Amazon’s Alexa as well as features a built-in microphone for voice commands.

drone

 

17. UDI U28W Wifi FPV DRONE

Who knew Overstock had such a wide selection of cool drones many of which, including this one, are on sale now and through Black Friday?! With so many to choose from, we opted for this particular model because it is a greater drone for a beginner and it’s on sale for just under $100. This upgraded Peregrine U28W WiFi FPV quadcopter drone that offers good stability for aerial photography, offering a wide angle, high definition aerial photos and videos. It also has FPV real-time transmission for live video.

Lenovo Think Pad

18. LENOVO THINKPADS

Lenovo has just started their Black Friday saving early, offering up to 57% off Lenovo ThinkPads along with free shipping. You just need to shop at their website and enter the code, “THINKSGIVING,” at checkout to snag these exceptional savings.  The deals include the ThinkPad X1 Extreme, ThinkPad X1 Carbon, and Thinkpad X1 Yoga. Other ThinkPads are also on sale through Black Friday.

Dell Laptop

 

19. DELL LATITUDE BUSINESS LAPTOPS

This may even be the time right time to gift yourself something for work since Dell is offering up to 62% off its Latitude business laptops. This includes the Latitude 5490 Intel i5 vPro 14″ 8GB/256GB SSD Laptop for $699 as well as the Latitude 7390 i5-8350U vPro 13.3″ 1080p Laptop for $939, which features 8GB RAM, 256GB M.2 SSD, and a backlit keyboard. Both business laptops also qualify for free shipping direct from Dell.

Apple AirPods

20. 2ND GENERATION APPLE AIR PODS WITH WIRELESS CHARGING CASE

Rakuten is beating out the big box retailers this Black Friday with a lower price on second generation Apple Air Pods with a wireless charging case. Enter coupon code, NWD26, at checkout and get them for $150, which almost $20 less than many of the other Black Friday price quotes on this in-demand tech product. Even better, there’s free shipping on this tech gadget and many others on Rakuten’s Black Friday deals list.

Plex

21. PLEX MEDIA STREAMING LIFETIME SUBSCRIPTION

Plex is offering new subscribers a Plex Media Streaming Lifetime Subscription for an $89.99 by entering the coupon code, “PLEX4LIFE.” This is 25% lower than the normal pricing. Having a subscription allows you to download the Plex App for iOS or Android devices so you can access all your content from anywhere in the world. You can record TV for free over the air and sync media to enjoy it offline later on.

Panasonic Camera

22. PANASONIC LUMIX DMC-GX85 MIRRORLESS CAMERA

Adorama is offering the Panasonic Lumix DMC-GX85 Mirrorless Camera with 12-32 & 45-150mm Lenses and Free Accessories Kit for 55% off its normal price. An instant rebate saves you $550 on this camera set. You can bundle in more accessories for further savings. Free expedited shipping is also available. Features include 5-axis in-body sensor stabilizer, 4K video recording at 30/24 fps, 16MP Live MOS sensor, integrated viewfinder, and touch control enabled tilting, built-in WiFi connectivity, and thumbwheel controls.

Office Pro Plus

23. MICROSOFT OFFICE CD SOFTWARE KEYS

URCDKey is offering a range of Microsoft Office CD software keys. To get this deal, you must have an existing copy or download it directly from Microsoft and then use your purchase key to activate the software. This discount is about 75% off compared to other current offers. You’ll also need to use coupon code, “TT30” when you checkout. elsewhere. The keys include Office Professional Plus 2016 for PC and MS Office Professional Plus 2019 for PC.

New Nintendo Switch

24. NEW NINTENDO SWITCH

Sam’s Club is your go-to retailer this Black Friday if you are looking for the latest version of the Nintendo Switch. Priced at $349, the new Nintendo Switch has a longer battery life, a wireless controller, case, and car charger included in the bundle. This is the latest and greatest game system from Nintendo that provides more control and flexibility with video gameplay on the go.

JBL Wireless Headphones

25. JBL E55BT WIRELESS BLUETOOTH HEADPHONES

Crutchfield offers these wireless headphones for $69.95 versus the original price of $99.95 along with free three-day shipping for California residents and free shipping for all others. These over-the-ear headphones have Bluetooth 4.0 connectivity for wireless music listening. They also work for phone calls with compatible smartphones thanks to a built-in microphone with echo-cancellation.

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How Do You Determine Which Partners Will Fuel Your Success? https://readwrite.com/how-do-you-determine-which-partners-will-fuel-your-success/ Mon, 14 Jan 2019 20:00:42 +0000 https://readwrite.com/?p=148521

Most leaders have been bombarded by the idea that business partnerships are vital to their success. Partners can extend a […]

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Most leaders have been bombarded by the idea that business partnerships are vital to their success. Partners can extend a company’s reach, add new audiences, enhance its value, expand its capabilities, and even boost its reputation by association.

Marketing Week pointed out that behemoths like Amazon and Adidas have grown larger as a result of their partnerships — Adidas increased its brand value by 50 percent, mainly thanks to its expanded roster of partners, while Amazon notched a $208 billion brand value rating as a result of its partnerships. Bringing brands like Whole Foods under the Amazon umbrella powerfully changed the company’s sphere of influence.

The problem is that while many leaders know they need to pursue partnerships to strengthen their businesses, it’s not clear how they can distinguish capable, dynamic partners from lackluster ones. What’s good for one company can be disastrous for another.

Luckily, there are a few ways to determine which partnerships will fuel sustainable growth.

1. Look for partners who share your values. Partners who share values may have different methods of fulfilling their needs, but they don’t lose sight of what’s important. Aiming for the same goal also means your business’s chances of achieving its end game are higher — with another force behind its efforts, it’s less likely to lose momentum or pivot without deep analysis.

FutureFuel, a fintech platform that enables employers to help employees pay down their student debt, joined forces with partners who shared its goal of eliminating financial roadblocks. By partnering with companies like Colonial Life, FutureFuel underscored its commitment to streamlining student debt repayment and made it easier for employers to participate. “Every employer we speak to understands that multiple generations of employees are struggling with student debt,” FutureFuel’s founder and CEO, Laurel Taylor, says. Its partnerships, combined with its platform, empowers the brand to more quickly touch a larger number of those employers.

2. Cultivate partnerships that are equal. Preferences and tendencies don’t necessarily have to be equal within a partnership; a partner with a higher risk tolerance can balance a partner averse to risk. But when other factors — such as money or clout — take precedence and allow one partner to steer the ship, it can damage the entire partnership. The relationship has to be built on collaboration and discussion rather than unilateral decision-making.

Mike Whitaker, a serial entrepreneur and accelerator board member, says he learned that leverage lesson the hard way. In 2010, his manufacturing business went under — to the tune of a $15 million loss for Whitaker. He’d become vulnerable to his partners’ position, and when things soured, his choice of partners came back to bite him. “Partnership is strongest when the collective vision is clear, the motivations are the same and the leverage is not one-sided,” Whitaker explains. “If you feel helpless in a partnership, it is not a partnership.”

3. Pinpoint partners who are enthusiastic and polite — but not too polite. Besides values, one thing that will sustain a long-term partnership is motivation. Partners who not only share values, but also goals beyond them — such as becoming the go-to provider, building a $100 million company, or establishing a household name — will thrive. But virtual strangers who enter into partnerships can fall into the habit of being polite — so polite that they hide their true interest in a project or effort until their waning enthusiasm torpedoes the whole endeavor.

Neil Patel, the marketing expert behind Quick Sprout, has worked with the same partner for more than a decade. He feels their success can be attributed to one thing that holds so many others back: confrontation. “We don’t care if we hurt each other’s feelings. We say what is on our minds. Why? Because we both want to succeed and do what is best for the business. So if one of us is holding back the business or doing something wrong, we make sure we point it out,” he explains. “If you are too afraid to tell your business partner how you feel, you won’t be able to make your partnership work.”

Strong partners may provide a lot of capital, expertise, or visibility. While those factors can vary, shared ideologies and equal standing have to exist for partnerships to truly help a business grow. In their absence, one partner will be left holding the bag — and that’s exactly what great partnerships were built to avoid.

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Cypress to acquire Broadcom’s IoT business for $550 million https://readwrite.com/cypress-broadcom-iot-acquisition-dl4/ Fri, 29 Apr 2016 21:45:25 +0000 https://readwrite.com/?p=1445 cypress-conductor-ceo-iot-broadcom

Semiconductor firm Cypress has announced a $550 million acquisition of Broadcom’s Internet of Things (IoT) division. It comes on the […]

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cypress-conductor-ceo-iot-broadcom

Semiconductor firm Cypress has announced a $550 million acquisition of Broadcom’s Internet of Things (IoT) division. It comes on the same day Cypress CEO T.J. Rodgers revealed his intention to step down as leader of the company he founded, after 34 years in charge.

The acquisition includes Broadcom’s Wi-Fi, Bluetooth, and Zigbee IoT products and property, alongside its WICED brand and developer system. According to WSJ, the division has 430 employees worldwide and generated $189 million in revenue during 2015.

See Also: Gartner: Global IoT security spending to hit $348 million in 2016

That is the last division of Broadcom sold off, after Avago’s $37 billion acquisition of the main company in 2015. Under the deal, Broadcom will not be allowed to continue any wireless solution connected to the IoT market, but we’re not sure if that deal affects Avago.

“Cypress is a significant player in the IoT today because of our ultra-low-power programmable system-on-chip technology (PSoC), but we’ve only been able to pair it with generic radios so far. Now we have the Broadcom IoT business — state-of-the-art Wi-Fi, Bluetooth and Zigbee RF technologies — that will transform us into a force in IoT and provide us with new market opportunities as well,” said Rodgers. “What we bring to the party is over 30,000 customers worldwide who need advanced, ultra-low-power wireless communication but only can absorb it in the form of an easy-to-use programmable embedded system solution.”

Cypress targeting consumer, automotive and industrial sectors

Cypress wants to utilize the wireless and Bluetooth IoT services in the consumer, industrial, and automotive segments, which have seen growth of 17 percent per year.

“The robust, ready-to-scale WICED brand and developer network of module makers, value-added resellers, technology partners and ODMs who are already working with its technology will give us immediate revenue growth capability in new channels,” said Rodgers. “Cypress will continue to support and grow this network and to provide it with future generations of innovative, disruptive connected products. Cypress will also bring these new technologies to the automotive market, where we are already third worldwide in microcontrollers and memories, and where the connected car boom has just started.”

T.J. Rodgers will remain at Cypress as a director and technical manager. He said to the WSJ that he wants a weekend off and to work less hours, which is why the management change occured.

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IoT revenues up 15%; cloud computing a big driver https://readwrite.com/iot-revenues-growth-driven-cloud-computing-it-infrastructure-dt4/ Sun, 24 Apr 2016 21:30:04 +0000 https://readwrite.com/?p=927 revenues

A new report shows healthy revenues for 21 benchmarked Internet of Things (IoT) companies in the last quarter of 2015, […]

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revenues

A new report shows healthy revenues for 21 benchmarked Internet of Things (IoT) companies in the last quarter of 2015, with revenue growing by almost 15% to levels approaching $7 billion. Cloud computing and IT infrastructure are especially potent drivers of IoT revenues, as vendors help companies cope with ever increasing rivers of data.

In a press release Technology Business Research (TBR) reported that commercial IoT opportunities drove year-over-year growth in the fourth quarter by 14.8% among the 21 companies it tracks in its regular Commercial IoT Benchmark report. Total revenues for the quarter were $6.7 billion among benchmarked vendors that include Verizon, Microsoft, Intel, Google, Amazon, Siemens, Cisco, Ericsson and Oracle.

See also: Hackers drive huge growth in IoT security market

“Effectively, every type of IT and operational technology (OT) vendor will have a stake in the growing commercial IoT market, as IoT solutions will drive increased use of diverse IT and OT products and services,” said Dan Callahan, a TBR analyst specializing in devices and IoT.

TBR says revenue growth is being driven by a rise in go-to-market refreshes by top vendors who are striving to become known as early leaders in the commercial IoT space.

“In addition to building interest in established IT products, commercial IoT will create growth in specialized business consulting, hardware, network, development, management and security components,” said Callahan. “IT and OT vendors that are quick to capture IoT opportunities within their current customer base, and attract new ones through developer programs and investing in growing mindshare, will enjoy additional, immediate, revenue opportunities.”

Revenues driven by explosive growth in data management needs

TBR’s report showed vendors are looking to become early IoT leaders in order to drive profits in this emerging industry. Vendors who take an early IoT leadership position are benefiting because there is less competition, customers have limited outsourcing options due to early IoT’s security challenges, and clients require custom solutions due to the lack of technology standards.

Cloud computing services posted the highest year-over-year revenue growth rate of 79% to record $604 million in the quarter. This growth is being propelled by the vastly increasing need being created for platforms to process and store data.

TSR also noted strong growth in IT services and ICT infrastructure, which charted a 51.4% growth rate in revenue for the quarter. This subsector is benefiting from the increasing capacity requirements created by the huge streams of IoT data that is being generated, as more companies struggle to tame the growing flood of information into actionable insights.

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IoT startups a hot commodity for acquisition-hungry IT giants https://readwrite.com/iot-startups-ma-acquisitions-dl4/ Wed, 20 Apr 2016 16:30:33 +0000 https://readwrite.com/?p=933 Acquisitions

Huge technology companies are gobbling up startups focused on the Internet of Things (IoT) at a dizzying rate, charting more […]

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Acquisitions

Huge technology companies are gobbling up startups focused on the Internet of Things (IoT) at a dizzying rate, charting more than $31 billion in IoT-related acquisitions and investments between 2011 and 2015.

An article by ARN reports that data from Ovum’s IoT Investments Tracker showed tech firms spent $31 billion on 76 deals in eight sectors that include connected cars, wearables and IT Services, with many of those deals coming from industry heavyweights.

“While telcos are growing more interested in IoT, the data show that vendors like Intel and Qualcomm, and tech giants like Google, are still putting the most money into the sector,” said Francesco Radicati, a senior analyst with Ovum.

“Thanks to their corporate venture funds and their proximity to key innovation ecosystems, these firms have the expertise to identify up-and-coming IoT startups, as well as the funds needed to invest and acquire such companies.”

Ovum’s data revealed that Intel’s $16.7 billion acquisition of chipset manufacturer Altera was the single biggest deal. This was followed by acquisitions worth over $1 billion by Qualcomm, Verizon and Google between 2011 and 2015.

Are you a startup? it’s still a good time to be acquired

Huge multinational vendors are looking to bulk up the IoT capabilities by absorbing specialist startups rather than build them from the ground up.

Telecommunications companies are becoming more active buyers, with Vodafone’s 2015 purchase of connected automobile services startup Cobra and the buyout of Hughes Telematics by Verizon in 2012.

“Telcos are becoming more active themselves, by setting up their own venture funds and startup accelerators and by making acquisitions to support their existing strategies,” said Radicati.

Over the four-year period, Ovum reported that the number of buyouts grew from four to 19. Investments into such hot IoT players as Fitbit grew over the period as well, with the number of investments peaking in 2013.

The largest single deal of 2015 was Sigfox’s $115 million series D round. In the round, the ultra-narrowband network provider attracted investment from the venture funds of SK Telecom, Telefonica and NTT Docomo.

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Hitachi sets up IoT R&D camp in California https://readwrite.com/hitachi-invests-iot-hub-us-pl4/ Mon, 18 Apr 2016 22:00:22 +0000 https://readwrite.com/?p=844 Hitachi

Japan-based multinational Hitachi is working on a new hub in the United States for research and development efforts on high-growth […]

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Hitachi

Japan-based multinational Hitachi is working on a new hub in the United States for research and development efforts on high-growth Internet of Things (IoT) technologies.

This new R&D headquarters will be established in Santa Clara, California and is expected to open as early as May, 2016. This new department will initially employ around 200 people, many of which are already located in the heart of Silicon Valley.

Hitachi wants to hit the ground running on this initiative, and sees the potential IoT capabilities available in California as a big draw. In a recent interview with Nikkei Asian Review, Hitachi Senior Vice President Keiji Kojima said “we will accelerate the speed of development by setting up a base in the US, where cutting-edge talent and information are concentrated.”

Hitachi is a global leader in a variety of industries including information technology, computing, power systems, social infrastructure, electronics, and even defense.

Its expansion, including a 100 billion yen ($915 million) investment over the next three years to this new office, marks a 30% increase in recent spending by Hitachi in IoT technologies.

Hitachi to focus on AI, big data first

Hitachi’s initial projects with its new hub will include finding ways to implement artificial intelligence (AI) and big data analysis in order to better predict and prepare for ever-evolving demand for customers’ products.

This move echoes that of one of its primary competitors, General Electric (GE).

GE established GE Digital in 2015 with the goal of furthering the advancement of IoT and analytics technologies. It’s in this initiative that GE is combining its efforts in analytics, IoT, and cloud-based technologies in order to blend them and provide a more seamless set of products for its customers.

If Hitachi is successful with this new initiative, it stands to benefit from increased operating profit margins which would take its current margin of between 6-7% to 10% or higher. This would enable it to better compete globally with General Electric.

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Jaybird flying high on $50m Logitech deal https://readwrite.com/audio-wearables-jaybird-50m-logitech-dw4/ Sat, 16 Apr 2016 18:30:01 +0000 https://readwrite.com/?p=694 Jaybird

Naked as a Jaybird no longer, the U.S. audio wearable maker is now decked out in around $50 million in […]

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Jaybird

Naked as a Jaybird no longer, the U.S. audio wearable maker is now decked out in around $50 million in cash thanks to an acquisition by Swiss consumer electronics giant Logitech. On top of that, Jaybird could earn an additional $45 million if it hits Logitech’s growth targets over the next two years.

Gadgets360 reported the Jaybird acquisition, which Logitech says will allow it to jumpstart its offerings for the audio wearables segment without having to build products of this kind from the ground up. Headquartered in Salt Lake City, Jaybird specializes in making audio wearables for athletes and other active consumers and has developed a strong brand which Logitech says it will not phase out.

“We can address the fast-growing wireless audio wearables market with all the advantages of Jaybird’s strong brand and sports expertise, and our combined audio engineering and design capabilities,” said President and CEO of Logitech Bracken Darrell. “We’re impressed by the technology, products and marketing Jaybird has brought to this business.”

“With both the Ultimate Ears and Jaybird brands in our portfolio, we are expanding the long-term growth potential of our music business,” added Darrell.

Jaybird now positions Logitech for audio products market?

Gadgets360 speculated that the Jaybird acquisition will position Logitech as a leader in the increasingly competitive segment focused on USB and wireless powered audio products. This comes amidst rumors of several Android makers phasing in the USB Type-C specification and Apple eliminating the 3.5mm jack on the next generation of iPhones.

Currently, the Swiss firm is best known for its wireless Bluetooth-enabled peripherals, smart home devices and virtual meeting products.

“Jaybird will benefit from Logitech’s global distribution network and deep engineering prowess,” said Jaybird founder and CEO Judd Armstrong.

In a media release, Logitech said that it didn’t anticipate the Jaybird deal will materially impact its guidance for the 2017 fiscal year.

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IoT investment bulks up in 2nd best quarter ever https://readwrite.com/iot-capital-investment-q1-2016-intel-ll4/ Thu, 14 Apr 2016 15:30:54 +0000 https://readwrite.com/?p=693 investment

The Internet of things (IoT) continues to be an investment darling for venture funds who keep on dumping record amounts […]

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investment

The Internet of things (IoT) continues to be an investment darling for venture funds who keep on dumping record amounts of cash into the industry. In Q1 2016, IoT startups charted their second highest funding quarter in history across all subcategories save one – wearables.

According to analysis by CB Insights, investor interest in IoT continues to burn white hot for startups in Industrial IoT, healthcare IoT and general IoT. Examining data on IoT deal share, most active investors and funding trends, CB Insights saw steady growth in funding across all IoT subsets except for wearables which has cooled recently.

“The first quarter of 2016 is one of the strongest quarters for the IoT yet in funding terms at $846M in financing, second only to Q2 2015,” said Nicholas Pappageorge, Tech Industry Analyst with CB Insights. He noted that this quarter charted 31% growth in dollar value over the previous quarter.

Despite the rising dollar totals invested, CB Insights noted that deal volume continues its fall for the third quarter in a row, dropping to the lowest level since 2014.

“The large dollar tally and low deal volume indicates that deal sizes on average are increasing,” said Pappageorge.

Intel Capital remains investment leader

The most active IoT startup funder remained Intel Capital. Its most recent involvement was partaking in a Series C funding round for Stratoscale, an IoT-focused cloud computing company.

Tied for next active among IoT investors were Qualcomm Ventures and Andreessen Horowitz. Recent investments by Andreessen Horowitz include Halo Neuroscience, Airware and Skydio while Qualcomm Ventures joined in the Stratoscale funding round.

Also notably active in the first quarter investment frenzy was Kleiner Perkins Caufield & Byers, which put money on four IoT startups: Motiv, Airware, Enlighted and Ring.

Some headline-grabbing financing in the quarter included Jawbone’s  $165 million Series F round, Razer attracting $75 million in Series C funding and smart doorbell startup Ring generating a $61.2M Series C round.

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Secure IoT connectivity platform Electric Imp raises $21m https://readwrite.com/iot-security-electric-imp-capital-raise-dl4/ Wed, 13 Apr 2016 00:00:56 +0000 https://readwrite.com/?p=628 Electric imp

Electric Imp, a startup focused on boosting Internet Of Things (IoT) security, raised $21 million in venture funding. It plans […]

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Electric imp

Electric Imp, a startup focused on boosting Internet Of Things (IoT) security, raised $21 million in venture funding. It plans to use the funding to expand its global market as IoT security becomes a more urgent issue for IT professionals.

BizJournals.com reports that the Los Altos, California-based company’s Series C round was led by Rampart Capital, accompanied by Redpoint Ventures and company insiders. This brings the total raised to date by Electric Imp to $43 million.

The startup’s platform allows secure connectivity between advanced cloud computing systems and devices.

“Our flexible solution, coupled with rapidly expanding commercial and industrial demand, were key factors in raising a solid C round in the face of a challenging funding environment,” said Electric Imp’s CFO/COO Oliver Hutaff in a media statement.

“Global industrial and commercial enterprises are looking for ways to extract data from the physical world through the IoT and are turning to us to provide them with a fully secure, company-wide IoT platform.”

Electric Imp poised to surf IoT wave

The funding for Electric Imp comes at a time when the potential for IoT is just beginning to take off. A 2015 study by the McKinsey Global Institute predicts IoT applications could reach as much as $11.1 trillion annually by 2025.

”This funding is a natural step in Electric Imp’s ongoing expansion and validates our approach with large commercial and industrial customers including Pitney Bowes and other yet to be announced global enterprises,” said CEO Hugo Fiennes in a press release. “Our company is strategically positioned to maximize the potential of our industry-leading technology platform where proven security and scalability are critical to commercial and industrial enterprises.”

Electric Imp’s industrial and commercial clients involve such fields as: industrial light equipment systems; health and fitness; and energy and resource management. Its platform includes integrated security, cloud services, operating system, hardware, software, management tools, and scalability.

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Amazon Web Services could crush $10 billion in sales https://readwrite.com/amazon-web-services-10-billion-sales-dt4/ Mon, 11 Apr 2016 20:30:54 +0000 https://readwrite.com/?p=552 amazon web

Amazon Web Services (AWS) is the undisputed leader of the cloud computing market, announcing in a letter to shareholders that […]

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amazon web

Amazon Web Services (AWS) is the undisputed leader of the cloud computing market, announcing in a letter to shareholders that the business will reach $10 billion dollars in annual sales this year.

Reaching $10 billion in 2016 would mean a huge surge in sales, considering AWS made $7.9 billion last year. The e-commerce giant also said one million customers use AWS, including Netflix, Pinterest, and Adobe Systems.

See Also: Amazon Cloud Business Worth At Least $70 Billion

“Amazon became the fastest company ever to reach $100 billion in annual sales,” said Jeff Bezos, chief executive and chairman of Amazon. “Also this year, AWS is reaching $10 billion in annual sales — doing so at a pace even faster than Amazon achieved that milestone.”

Bezos continues to run his company on a thin profit, but AWS breaks that rule with an operating income of $1.9 billion. Part of that is due to the massive popularity of the service, which does not require as much investment from Amazon to remain on top.

That said, Amazon has been expanding AWS, which now offers 70 services for all types of businesses. It is also available in 33 regions, or Availability Zones as Amazon call it, with 12 more on the way this year.

Amazon Web Services leads the pack by a mile

For those unaware at how far AWS is ahead, it is 10 times bigger than the 14 other “infrastructure-as-a-service” (IaaS) providers combined. The only real competitor is China’s Alibaba, which reported 1.4 million customers on its AliCloud service in 2014.

“AWS, Marketplace and Prime are all examples of bold bets at Amazon that worked, and we’re fortunate to have those three big pillars. They have helped us grow into a large company, and there are certain things that only large companies can do,” said Bezos.

AWS is already invested in new technologies like the Internet of Things (IoT), artificial intelligence, and supercomputer testing. That makes it a very valuable commodity, on level with the e-commerce side if you listen to some investors.

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Will IIoT bolster industrial automation investments? https://readwrite.com/iiot-strengthens-investment-outlook-morgan-stanley-if4/ Fri, 08 Apr 2016 16:30:32 +0000 https://readwrite.com/?p=496 industrial automation

The Industrial Internet of Things (IIoT) is proving to be a game-changer in many fields, none more structurally than in […]

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industrial automation

The Industrial Internet of Things (IIoT) is proving to be a game-changer in many fields, none more structurally than in the automation industry. And a recent study by Morgan Stanley reinforces bullish sentiment for future automation investment thanks to the huge potential of IIoT.

A new report co-authored by Automation World and Morgan Stanley predicts IIoT will be a significant driver of industry growth in the coming years. Over the next five years it expects IIoT-related spending will grow from around 8% to 18%. This growth underscored Morgan Stanley’s bullish outlook for automation investment in North America.

“We believe recent macro volatility has not significantly altered a bullish medium-and longer-term outlook for automation investment,” said the report.

“Over the medium term, the majority of suppliers we interviewed also continue to expect the automation industry to grow at a faster pace than global GDP,” Morgan Stanley said. “By geography, North America stood out as a top priority in our survey respondents’ medium-term investment plans.”

“Discrete automation is expected to see the greatest [IIoT-related] growth opportunities given faster upgrade/replacement cycles and lower penetration of software compared to the process industries,” the report said.

industrial automation

Traditional strategies most at risk from industrial automation

Traditional industrial manufacturing strategies will likely see major disruption due to the impact of cloud-based analytics and the entry of new non-traditional software and IT players.

“While automation players do compete effectively with the likes of Oracle and SAP in manufacturing execution system and asset management software, the increasing adoption of cloud-based data analytics opens up the potential for non-traditional IT and software competitors to enter the frame, such as GE’s Predix platform,” said Morgan Stanley.

The report also predicts that the traditional IT suppliers will see disruption in the centrality of programmable logic controllers (PLC) used to run machinery on factory assembly lines

“Our survey also highlights the risk that the high-margin PLC could become a less central component of the automation system longer term,” the report says.

The report highlighted Siemens, Schneider Electric and Rockwell Automation as companies leading the push into new automation territory through new technologies like IIoT.

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