Businesses today have no time when it comes to creating a website and putting in the right effort to rank […]
Marketing
Has Martech Made Things Too Complicated?
The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams […]
Can Magic Be Manufactured Through Marketing?
Marketers are often expected to work magic on consumers, putting them under a spell and convincing them that the cure […]
Comprehensive Guide on How Web Push Notifications Work
The clickable rich content messages sent to you through the browser are known as web push notification. You need not […]
Why Tech Shouldn’t Turn Its Back on Subscriptions
The subscription model has infiltrated several verticals in recent years, from automobiles to clothing. This has enabled these industries to […]
Technology and Content: Chipotle’s Smart Approach for Winning Over Customers
As far as disruptive business innovation goes, apps may feel outdated. Yet Chipotle just made headlines by launching an improved […]
5 Tips for Wowing VIP Prospects and Clients
For startups and young businesses, the opportunity to work with a VIP client is something you can’t afford to swing […]
How AR can Change the World of Digital Marketing
Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we […]
How To Build A Proper Sales Funnel And Recover Vanishing Profits
If you’ve been struggling to increase your sales despite creating better offers, raising prices, and offering more value, it’s time […]
Why Your Business Needs Copyrights
Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and […]
Trademark Protection for Startups
As a startup one of your most important assets is your brand and that brand is usually embodied in your […]
Real-time Image Analysis in Marketing: Some Exciting Use Cases
On first hearing the term ‘image analysis’, it’s easy to think immediately of software that can identify objects in photographs. […]
How Barrett Wissman Predicts Influencers Will Change the Arts Game
Influencers in the arts can drive real profits, even with small moves. A single Instagram post by Beyoncé, for example, […]
Why I Choose Email Marketing for Best ROI
As a business owner, it’s always a good idea to effectively use the marketing tools that are bringing you the […]
How to File an International Trademark When You’re Ready to Take Your Business Global
Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more […]
How To Use Group Texting for Your Small Business
Text message marketing is one of the more effective ways for small businesses to reach a targeted audience. The main […]
Increasing Customer Engagement: Five Tactics to Use
Stop for a second and think about how nice it would be if you could boost your company’s profits by […]
How to Put Big Data’s Superpowers to Work for Marketing
Companies may be well aware they’re sitting on a gold mine of data, but most of them have no idea […]
4 Email Personalization Tactics That Are Sure to Get Clicks
Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an […]
How Personalization 4.0 Can Boost Your Event Experience
Defined personas and established communication styles are the hallmarks of old-school marketing personalization techniques. Today, organizations of all kinds target […]
Marketing to Everyone: Why Accessibility Matters for Your Digital Marketing Strategy?
The digital marketing strategy is one of the highly comprehensive and important tools for businesses. One of the essential features […]
15 Tips for Perfecting Your Small Business Video Marketing Plan
Are you looking to take your small business video marketing plan to the next level? Then look no further! In this […]
How Buy-Now-Pay-Later is Changing the E-Commerce Landscape
The e-commerce landscape is constantly evolving. With more ways to access the world of online shopping than ever before, consumers […]
4 Instagram Marketing Tips That Actually Work
Instagram has become one of the most powerful marketing platforms for businesses to market their products and services. That’s the […]
Word-of-Mouth Marketing in 2023: The Power of Social Media Influencers
The power of influencer marketing is multidimensional, as it simultaneously affects different aspects of brand success: exposure, reputation, audience engagement, […]
Will TikTok Take Over Digital Attraction for Banks?
TikTok is one of the fastest-growing social media platforms to date. From a marketing standpoint, the social platform has enormous potential. However, […]
Methods of Increasing Employee Productivity
Business owners and managers are always looking for ways to boost productivity in the workplace. A company can’t succeed unless […]
10+ Social Media Ideas that Startups Must Follow in 2021
Social media is a weapon of mass marketing. Brands like Nike, GoPro, Starbucks, have been dominating the social media space […]
Social Media Video Metrics Ideas and Cheat Sheet
Videos are high potential content for social media networks and can get you serious money. As per a report by […]
How to Get Maximum Social Media Exposure by Scheduling Amid the COVID-19 Pandemic
Do you know the best times to post in social media marketing? Has COVID-19 caused a drop in your engagement […]
6 Effective Ways to Use Short Video for Social Marketing
Short video apps are on the trend currently. After the ban of Tiktok in India, so many social platforms for […]
Exploring the Top Digital Marketing Trends for 2023
If there’s one niche of the business world that never stops evolving, it’s marketing. Digital marketing is highly dependent on […]
The Dos and Don’ts of Brand Awareness Videos
YouTube is the second largest search engine, and Facebook’s algorithms increasingly favor video content. If you’re not posting video to […]
Technology and Content: Chipotle’s Smart Approach for Winning Over Customers
As far as disruptive business innovation goes, apps may feel outdated. Yet Chipotle just made headlines by launching an improved […]
What Brands Should Know About Twitch Influencers
We’ve long been aware of gaming’s transition from pastime to multi-billion-dollar industry but 2020 has seen the live-streaming community grow […]
Integrating Cross-Functional Teams into Your Growth Marketing Strategy
A one-size fits all approach is, to say the least, outdated, and so are teams that follow this approach. To […]
B2B Healthcare Marketing Trends You Need to Know for 2023
It’s no secret that healthcare marketing trends are rapidly changing, and keeping up with the latest advancements can be challenging. […]
How to Calculate the Return on Investment (ROI) of a Marketing Campaign
Return on Investment (ROI) is a metric that measures the profitability of an investment. In the arena of marketing, ROI […]
8 SEO Tips for Digital Marketers
Everyone wants better search engine rankings, but it takes hard work and determination to get there. There are certain techniques […]
ChatGPT: The Future of Content Creation For SEO
ChatGPT: The Future of Content Creation For SEO ChatGPT has become the talk of the town since its release in […]
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