You would be aware of SEO and its benefits; however, SEO checkers might be new to you.

With SEO checkers, you can optimize your content, rank for useful keywords, increase your brand’s visibility and dominate SERPs results.

But what exactly is an SEO checker, and how does it dominate Google rankings?

Let’s dive deeper to know the answer.

What is an SEO Checker?

SEO checker scans your web pages to find technical errors and SEO issues that negatively impact the search engine rankings. It crawls the URL of your website like any other search engine. It then checks the page against over 200 SEO-relevant criteria such as meta information, page quality, site structure, etc.

Now, this SEO checker sees the performance of your website considering these criteria. This performance helps calculate an individual SEO score and provides you with a complete list of errors found on your site. After getting the list of these errors, you can make the changes accordingly.

Search Engine Optimization is always a company’s go-to option to increase a brand’s online presence organically. You need to do SEO if you want to grab your target audience’s attention and drive them to your site. For that, you should perform a proper SEO audit and analysis irrespective of what your company sells.

Intricate Details About SEO Checker:

SEO checker is essential for your website as it makes your site all the more visible, and it means a lot of traffic and opportunities to convert potentials to patrons. Above all, it is one of the essential tools for brand awareness and building relationships with the potential target audience.

You can see that SEO checker is a challenging undertaking that includes several techniques and practices. Moreover, these practices are constantly changing as clients’ and web users’ behaviors change and as new technologies are likely to emerge as search engines change algorithms.

Hence it is one of the essential elements for any company that wants to be visible, so your efforts are worth it without a doubt. Furthermore, SEO techniques can help you accomplish all the business objectives, like enhancing brand awareness. Hence it is here to stay for the long term.

What Can You Do with an SEO Checker Tool?

If we are talking about SEO checkers, this blog cannot be complete without knowing its benefits. So let’s understand what you can do with the SEO Checker or why you should use it:

Increase website visibility

One of the most vital functions of an SEO checker is enhancing visibility, making it easier for potentials to find you when they search for something they offer. Visibility is related to your site’s rankings directly.

Improves site’s authority

In SEO checker, the authority concept is relatively new; however, it is becoming quite important to search engines as it is critical to web users. Authority means your website is high quality and trustworthy and has something to offer.

Boosts business potential

SEO checker can help you build long-lasting relationships with your target audience, enhance customer experience, and improve authority.

It can also drive more people to the site, offer you an edge over the competition, and enhance conversations. All this translates to more sales and loyal clients and, of course, a lot of growth for your business.

Better ROI

SEO checker has performed flawlessly regarding ROI. One of the biggest reasons SEO produces a high ROI is that it attracts a lot of traffic and the main aim of SEO is to show up when the target audience actively searches for your products and services.

In some cases, visitors are ready to purchase your products or services. So when they find your site on top results, they might turn into your buyers.

Track your results to check the progress

SEO checker isn’t volatile, unlike PPC. So you can reduce your monthly budget with SEO, but you can surely enjoy the rewards with the established visibility. Even though results aren’t permanent, they are more long-lasting than other marketing channels.

Increase website credibility

The best part about an SEO checker is that it allows your site to rank higher on search engines. It helps in increasing the business’ credibility. You can add some content to your site and enhance the site’s speed. Furthermore, you can use some keywords under SEO analysis so your site can get a better ranking.

Affordable 

Without a second, though, you can go for an SEO checker because it is very affordable. Search engines tend to crawl sites that help promote valuable content and help you find potential patrons. You need to invest some time to review your content and aim to write the best for your site so you can make the most of your SEO efforts.

Blends perfectly with content marketing

SEO checkers and accurate content always go hand in hand. While creating helpful content for your target audience, you need to ensure that you include relevant images and texts so your site will rank better in search engines.

Above all, it can work better for your content marketing also. All you need to do is ensure that you write high-quality content and have your keywords optimized. Search engines love unique content.

PPC campaigns made simple

SEO checker and paid marketing strategies like PPC works well when amalgamated together. This is because PPC allows your site to appear on top of different paid search results, and SEO does the same thing organically. Hence PPC can help you make the most of your PPC campaigns.

Content Optimization Expert

SEO checker is a content optimization tool designed to help content creators and bloggers analyze and research keywords. All you need to do is plug some topic, and with a click of a button, you can optimize content as per the user’s demand. Above all, organized content will outrank on search engines without a doubt.

What are Content Optimization Tools, and Why Do You Need Them?

Content optimization tools guide you in building a scalable content strategy to improve your ranking and clicks. It helps you compare your blog posts with other content ranking higher on Google. So you make the changes accordingly. It saves you from various expenses like payment of SEO agencies.

Content optimization tool and SEO checker are related to each other because content optimization tool presents your web pages in an attractive manner in the eyes of search engines and users.

Now you may be thinking about how SEO checkers do this?

An SEO checker promotes your site’s ranking by converting the keyword research into the text, and we all know very well that the main motive of SEO is to give your website higher rankings. This reason makes them related to each other.

Perks of Content Optimization Tools

After discussing the SEO checker, you may also want to know about its benefits. So, let’s learn some of its essential benefits that can prove to be very beneficial for your website.

An upper hand over competitors.

SEO checker is an ideal SEO tool for content optimization as your rivals will invest in SEO that you also need to do so.

When you invest in SEO content optimization tools, you can easily outrank the competition in search engines and attain a good market share. It would be best to start by learning about your rivals, understanding their strengths and weaknesses, and creating and managing an online reputation.

An SEO checker will ensure that your site loads in no time and is mobile-friendly. It would be best if you focused on offering the best user experience.

Increases retention rate

SEO checker aligns with all the SEO practices, and the high-quality value content enables the target audience to stay on your site for a long time. When you offer high-quality content to your target audience, it boosts your site’s rankings.

One of the best parts about SEO content optimization tools is that it allows your site to become more engaging. Content SEO does this quickly by using the best possible target keywords, making your content easily findable for your given target audience.

Enhanced user experience

SEO checker is an ideal SEO tool for content optimization for researchers. As the algorithms improve, everyday search engines are also becoming better to provide better SEO results. You can gain a large target audience with quality content as each visitor will find something to relate to it.

Brand awareness

SEO checker goes way beyond building brand trust and credibility as the content you post on a site will help you improve your SEO game. When you have an online journal, you can quickly build brand awareness.

Hence SEO and content creation go together perfectly. SEO allows you to educate your target audience. SEO drive content mainly uses keywords and link building to make the most of brand awareness.

Your site will rank higher in organic searches when you post more content that aligns with your brand. Hence general public gets more aware of your brand.

Easy to navigate website

SEO checker uses SEO keywords research, which allows you to pay attention to the site’s design, page structure, and speed. You can get an idea of how the site works on a mobile device. It would be best to ignore mobile optimization, come what may. Even though you need to put in a lot of effort to build it, it is all worth it.

Total value for money

SEO checker relies on SEO keywords research which offers a long-term commitment to rank higher on search engines. Besides seeing instant results, you will also see SEO benefits after the first investment. It will add some extra perks to your marketing technique.

All you need to do is invest in SEO regularly. One of the best parts about SEO content optimization is that you don’t need to burn a hole in your pocket, as it allows you to make the most of your ROI.

Collection of all marketing initiatives

Several people don’t see SEO Checker as a strategy. SEO content optimization isn’t a single marketing approach that stands out in the crowd, but it merges with online marketing strategies.

All the marketing activities work together when SEO blends with website blog content, copywriting, and online advertising. It helps create a compelling bond that improves your SEO ranking and enhances your brand awareness without a doubt.

Get more reach

SEO checker allows you to integrate various platforms. It will help you enhance your social media followers. The more people learn about your site, the more they will be interested in your products and services.

When people come to your site, they will enter your sales funnel even if the potential visitors don’t become your patrons, as you would have an opportunity to keep the visitors updated with the latest products and services.

Break into new markets

SEO checker allows you to expand your potential target audience, and it also allows you to reach new markets. You can dive into new markets if your content ranks top on search engines. You can also attract new users using content optimization tools. You can use specific keywords to make the most of your new market.

Best SEO Checker and Content Optimization Tools

Here, we will look at some of the best SEO checker tools that you can use to optimize your content and reach your website to a higher ranking.

Sitechecker

Sitechecker stands out among the competitors because, in addition to the standard services (site audit, analysis of positions, tracking SERP, checking backlinks), which everyone has, they have functionalities that few competitors on the market. They include:

– Integration of Google Analytics and Google Search Console
– Chrome-extension, with which you can audit the page in the Browser
– Constant monitoring of the site, etc.

Kazan SEO

Kazan SEO is the best SEO checker I have ever used. It is a free and transparent tool that gives you many valuable keywords to optimize.

Now, you may be wondering why this tool is free, so here is the answer. It is free because it is just a passion project, something to give the SEO community back after all that it’s given to the founder.

Market muse

This tool helps you plan, audit, and optimize the content as per the norms of enterprise-level businesses. It is like an SEO checker that gives content the deserving score based on the competition.

SEMRush Writing Assistant

This tool helps you optimize your content by providing the best keywords based on the top 10-ranking pages for your chosen keywords. It gives you the basic information on keywords, topic themes, and readability to help you to improve the quality of your content. There is an issue with this tool as it provides little guidance on the activities of your competitors on SERPs.

Conclusion

SEO provides several benefits or long-term success to any website. Brands that invest in good SEO and SEO checkers feel more connected with their audience than other websites.

These tools dissect, analyze, and tweak your website’s content and provide a good ranking in SERPs.

Image Credit: Inner and top images provided by the author; Thank you!

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In the 1980s, Jan Carlzon, President of Scandinavian Airlines, introduced the concept of the “moments of truth” to his organization. In Carlzon’s words, “The Moments of Truth are the various points at which people connect with the brand.” Here is how to use six moments of truth to create a strong bond between your customers and your brand.

Moments of Truth

Carlzon believed that if you create a positive outcome at each Moment of Truth — then your business will be successful. That theory proved accurate when Scandinavian Airlines became one of the most admired industry brands, despite tough competition.

Since then, the Moments of Truth concept gained momentum as it rolled through sales, traditional marketing, and growth marketing that focuses on user acquisition and retaining customers, and turning them into passionate advocates.

Each brand uses it to build an emotional connection with customers at each moment.

Initially, only Carlzon used the concept of Moments of Truth. As the theory progressed, more brands, like Procter & Gamble, Google, and others, joined the movement, unveiling the exact Moments of Truth necessary to reach their users’ hearts.

Today, you will find countless micro-moments involved in the theory. In this post, I will discuss six significant moments at each step of the entire customer journey.

Without further ado, let’s explore what those moments are and how they will help you build a long-lasting relationship with customers.

6 Moments of Truth to Build a Strong Bond with Customers

1. Less than Zero Moments of Truth (<ZMOT): “I don’t know.”

People get on Google and research products or services before buying them. But a “before-Google” moment exists when something happens in the customers’ lives that lead them to go online and find out the answers or solutions.

This is the “Less than Zero Moment of Truth” (or “<ZMOT”). A brand must plant the idea of why potential customers need their product or service before they jump onto Google for more information. Call this the “awareness stage” when customers have a problem but are not aware of it yet.

To create awareness during Less than Zero Moments of Truth, you will require:

• Data on who your targeted audience is
• Data on which channels they hang out in the most
• Content with search intent that fits well at the awareness stage, as well as fits the channel itself

For example, Femibion is a German pregnancy healthcare brand owned by Merck Consumer Health. Merck wanted to raise brand awareness by offering a free baby-planning book called Femibion BabyPlanung.

To sell the planning book would be challenging because mothers weren’t even aware that they needed a baby-planning book to demystify practical issues during pregnancy.

Merck took this challenge and worked with Facebook on a multistage campaign, targeting female audiences in Germany.

The campaign debuted with a cheeky series of carousel ads, presenting blissfully happy pictures of “baby-making places,” or particular spots where women might conceive a child.

The later ads possessed a more standard format, featuring the book’s image, accompanied by a call to action.

By the time the brand ended the promotion, the ads had a 35% increase in conversion rate. As a bonus, the company successfully generated 10K leads while decreasing their sample distribution cost by 2X.

Because Less than Zero Moments of Truth is just an awareness stage, you can’t guarantee leads. Generally, when users become aware of a problem or solution, their next step is to Google-it — which brings us to our next Moment of Truth.

2. Zero Moments of Truth (ZMOT): “This is the problem. I need a solution.”

Here comes your favorite moment: When potential customers jump onto Google to find the solution or answer to their problem or question. They may find themselves fascinated by your product or service while on their journey.

The moment takes place before the consumer has decided to buy. At this moment, consumers also look for websites, reviews, and other confirming data before they make up their minds.

Google, itself came up with the Zero Moment of Truth (ZMOT) in 2011.

ZMOT is a collection of multiple moments, also known as a “micro-moment,” wherein consumers go through multiple mini-moments before buying the product.

How does a Micro-Moment Play Out?

Picture this: A traveler is seeking a new place to explore. He runs into an ad for a Smoky Mountain resort on social media. He searches Google to see how the place looks and read some Google reviews; then, he asks friends and checks out YouTube to find worthy places around the resort.

In this case, the potential customer goes through multiple micro-moments before making fully informed decisions using all available sources.

The key here is to optimize each micro-moment that takes place along the journey, starting from when consumers go online to when they select the product or service, read reviews, compare information, and so on.

There are three steps to optimize each Zero Moment of Truth:

• Find your zero moments: Imagine a customer’s journey, starting from going to Google with potential searches to consuming everything that comes along the way. Note every moment that takes place. Figure out ways to integrate your brand. For example, you can collect Google reviews from past customers to convince future customers.
• Answer the questions that customers ask: Work on discovering all the questions those potential customers may ask and answer them in every possible way. For example, answer the question, “What are the best places to visit around the Eiffel Tower?” in an article or video format.
• Adopt four parts of communication: There are four ways to communicate with your potential customers at the Zero Moment of Truth stage via content:

1. 1. Paid advertisements: Google ads or social media ads
   2. Owned content: Creating your own content to promote your brand
   3. Earned content: Winning online product reviews and social media buzz
   4. Shared content: Natural brand mentions, like people sharing your stories by word of mouth

Once consumers register your brand in their mind after repeated mentions in various micro-moments, they become ready to click “buy”—but first, they need a little nudge.

3. First Moment of Truth (FMOT): “I want to buy it but…”

Now comes the most sensitive moment.

First coined by Procter & Gamble, the “First Moments of Truth” (or “FMOT”) are the 3-7 seconds after the shopper has become convinced by the brand’s product or service. This is when brands have the best chance to convert searchers into buyers by bewitching their senses, values, and emotions.

Generally, these moments involve the customer reading a description or hearing a pitch to understand better how the product serves their needs.

Consider this: Dao Labs is a Traditional Chinese Medicine (TCM) creator brand for a Westernized audience. They wanted to make their medicine feel approachable, credible, and necessary for a balanced lifestyle.

The problem was when visitors arrived at their product page; they didn’t feel familiar with TCM. So, the brand started telling large stories wrapped in history, usage, and benefits clearly.

As a result, they built a product page that appealed to human emotions, values, and everyday health issues.

A good presentation with a little list of how your product will fulfill the user’s needs is all you will need to turn visitors into buyers. On top of that, allowing users to zoom in and showing multiple angles will increase their likelihood of clicking the “buy” button.

Once they click “buy” and finish the payment, this is where retailers typically drop the ball.

Your real journey to create strong bonds begins when customers purchase your product and reach the moment of the gap.

4. Actual Moment of Truth (AMOT): “When will my product arrive?”

Once consumers buy a product, brands lose control over the process (except for keeping customers informed). More importantly, no one looks after the emotions that customers go through when purchasing the product and when they receive it.

The time period can be as short as immediate product delivery, like an online subscription, or a few days’ deliveries for a physical product.

Amit Sharma, Founder and CEO of Narvar, call this gap the “Actual Moment of Truth” (or “AMOT”). This is where you have an opportunity to do more than send a shipping confirmation email. The actual moment of truth is where you have an opportunity to tell the customer that they made the best decision by choosing you over others.

Let’s take an example of cold cream to understand how to keep users entertained during the AMOT.

Let’s say a customer buys cold cream online from a brand. Along with the shipment details, the brand can offer suggestions on when to use the cream and how many times it should be applied. Maybe the brand can go even further by sharing tips on protecting their skin against chilly weather.

Regardless of your business, there are always Actual Moments of Truth that occur while the customer waits for the product to arrive. Find them and use them as an opportunity to deliver a more positive experience.

After customers receive your product and are enjoying the tips you have sent them during the AMOT, they will move towards a resulting experience. It is at this point when your product is expected to support your pre-purchase promises.

5. Second Moment of Truth (SMOT): “Let’s Use the product.”

When customers receive the product and start using it, it has a major impact on their satisfaction level. Hands-on product experience directly affects the reputation of a brand, as well as its audience reach. This is when customers subconsciously start thinking about whether they would like to continue a relationship with the brand or not.

Procter & Gamble coined this moment as the “Second Moment of Truth” (or “SMOT”), which is when customers start using the product.

Many marketers’ challenge is to ensure an excellent experience when everything depends on the product’s usage.

Why do you need content marketing?

1. To provide targeted information to help customers use their products.
2. To offer toll-free numbers to solve their issues instantly, for free.
3. To help them return or fix the product as soon as possible.
4. To send them how-to videos and user guides.
5. To be accessible instantly to answer their questions.

By doing so, brands will potentially convert a one-time buyer into a fan. Even if your product fails to meet their expectations, you can always promise to live up to the next time.

When customers finish experiencing your product from the inside-out, they will mark the occasion by sharing their experience with friends, family, and online communities.

6. Ultimate Moment of Truth (UMOT): “Hey, I bought this product, and it’s…”

The instant customers get familiar with your product; they will run to their friends and online networks to share their experience with others. The intention behind this is their need for self-expression and their desire to notify others.

Procter & Gamble termed this as the“Ultimate Moment of Truth” (or “UMOT”). This is why customers provide feedback on products in multiple formats, like sharing with friends or colleagues, posting Google reviews and Facebook reviews, uploading YouTube videos, etc.

Shared experiences are like a snowball. Once it starts rolling down a long, snowy hill, it collects more snow on the way and turns into a big ball that can make or break your brand. The more people share experiences with others, the more people become aware of your brand. This can be a good or bad thing, depending on the feedback that is shared.

These reviews will become discoverable and influential enough on search networks to beat all your SEO and branding strategies.

Sure, you don’t have control over how customers will experience your product and share their opinions about it online. But you can respond to them better and align their experience with their expectations.

The question is: How?

Let’s take a look at these foolproof steps to optimize the Ultimate Moment of Truth.

Step 1: Collects insights on customer experience.

Collect customer feedback from all places possible. You can use tools that offer brand mention services to inquire about places where people share their brand experiences. Keep track of customer call feedback and complaints to obtain a deeper understanding of the customer experience.

Step 2: Get a team involved

Decentralize your feedback efforts by allocating team members to take care of positive or negative feedback. This can include apologizing for defects and promising to exchange or refund the product, or thank you for an impressive review.

Step 3: Keep tabs on opportunities

Finally, instruct your team to stay focused on opportunities to take advantage of the ultimate Moments of Truth. No matter whether customers are too angry or unimpressed with your products to keep the relationship going, you can grab these opportunities to send offers that will make up for their disappointment or help them develop a good impression of your brand.

These optimized Ultimate Moments of Truth will complement the entire customer journey. Each shared experience, along with the brand’s response to them, will turn into a Zero Moment of Truth for each potential customer. In other words, the Ultimate Moment of Truth can be the Zero Moment of Truth for other customers who come online with lots of questions in mind.

And the cycle keeps going.

What you will realize is that moments of truth aren’t just moments. They are an experienced, fueled continuum.

Keep the flow going and come back to share your experience.

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