We are at the forefront of the digital revolution, with virtually all of us now dependent upon it. Just the use of the Internet and various services related to it, like using a social media platform, has become an integral part of our lives. There are several aspects for which we feel tied to these practices and websites. They are addicted stuff, nonetheless, because of various factors, and design is one of them.

The Importance of Web Design

While for big business and famous websites, the requirement for the design is critical as it must be impeccable. Companies need to think about how and what they need to make their web design stand apart. That is where expertise in web design and development is an integral part. If you plan to launch your business in the UAE or try to make your established business grow, you need to give it every chance to succeed.

And a great design can make all the difference.

Businesses Need to Assess the Demands of their Customers

Think about what you can do to make things work in your favor. Small businesses and start-ups do not have much amount to shell out on the marketing aspect, so getting to know their customers is more important.

Surely web design can help businesses, but to what extent and what precisely is required is the million-dollar question. Think about integrating content and design strategy to make a deadly combo can be a great way to start the proceedings.

Web Design and Content

Taut web designing can never be achieved until you are fully aware of what needs to be done. Likewise, design can never achieve greatness until it is perfectly complemented by content. Design can influence the minds of the visitors of any website, but if done with the conjunction of apt content, it can be the icing on the cake.

Content is perhaps the most important aspect that is ignored by businesses. However, there are certainly some aspects that are truly required to make the design work. For example, description of the products can only be done through content as most people may not be aware of the features of a product. Thus, it would be best to look for something that makes users think of the website exceptionally well to make a great impression. So, of course, the first point of action is to have a great design that makes people remember your business.

Never think of the content that can’t work in your favor. Content is the basis of any website, so that it can work for it regardless of the design. But when the design can complement the content perfectly, the result is a website that can be marvelous, to say the least. But what else can work for a website so that it can get the attention of its visitors in the first few seconds?

It is the use of CTAs that can offer something exceptional to the visitors.

Let me define this aspect in every detail so that you can easily understand my viewpoint.

The Use of CTAs, Perfectly

Call to action buttons or content are used for giving attention to any particular aspect of our website.  There can be several ways to be done, but if you are not aware of how to make it perfect for your website, you will miss a golden opportunity. The use of CTAs can make things easier for everyone to grasp what they are trying to think but Call to Action is something out of the ordinary. And some brilliant approaches can make the work easier for you.

Never assume anything from your side without proper research. Look for something which can attract visitors to no end. Think about the recipe for success, and CTAs can rightly be termed a great way to make things better. The designing of the CTAs is not something that can be perfected overnight. The consultancy from design agencies can offer great support to the business as they look to work on how to make things easy for them.

That’s why you must look for the support of a reputed design (I like dubaimonstersdotcom for good web design), for great effect.

How to Make CTAs Work?

You will find CTA buttons on virtually every other website. But only a handful of them really nails it. Eight out of ten websites you will see will only use a CTA button, but it doesn’t make sense. Or offer them a mediocre or below-average tagline or one-liner with it. That’s why there are several ways to perfect this, but most people don’t know how to do it.

Call to action buttons are all about making things easier for the visitors. When anyone is browsing through a website for the first time, he doesn’t know what to do and where to proceed. A CTA provides them with a direction and makes them go towards a link or web page.

There is no need to mention that everything is done to facilitate the website and the business rather than the customers. But it is done so in a way that it looks like everything is meant for the visitors. And how they can use the website perfectly and according to their advantage.

Design to Impress

The design of the CTA button and whatever content is written on it should be professionally researched before execution. You may think that anything you will white will make the visitors go for it. But even if a visitor is eagerly looking to buy a product, the price and other factors can be against you.

That’s why CTA is used to compile a user’s remains on our website and browse through it. A clever and smart CTA can do a world of good for any website, and the result would be in their favor.

While the shape of the buttons is usually oval or with rounded edges, it is the execution that counts. Never underestimate your customer’s ability to understand exactly what you are trying to sell them and the advantages of buying your product over all the others.

If you think that you can fool your customers and make them buy a substandard product, you may do it for some visitors but not for all. And very quickly, your scam will be detected by all the visitors.

Honesty is the first thing that you must always apply in your business, and the same holds when you offer CTAs, which must be true to the core.

Over to you

What is your experience of using CTAs, design, and content? Please share everything with us so that all the other readers of this blog can benefit.

If you think that you can add something valuable to this blog please do. We can all help each other out in this business. If you want to ask a question, you are more than welcome. Please use the comments section below in this concern.

The post The Importance of Web Design appeared first on ReadWrite.

Today, analytics is becoming a significant game-changer in the financial sectors. Following the tradition, the banking, financial services, and insurance (BFSI) sectors are putting their full potential to widen their business opportunities and enhance the services that they provide their customers.

According to an article recently published by Forbes, “over 2.5 quintillion bytes of data created each day.” This is a massive number, and therefore the significant increase in the customer volume is placing a humongous pressure on the levels of the services offered by these organizations.

Stakeholders are now looking for new ways not just to organize their data but also to use this data to track their customer’s behaviors. In this way, these organizations will be able to use their data to provide their customers with the exact type of resources needed at a given time.

Big Data resources have become a key player for the BFSI sector, helping them in several areas that provides these organizations with improved customer experience and boosted performance and profitability.

Why Banking & Finance Sector need Big Data?

Big Data can help the BFSI sector in not just organizing their data but it also helps to improve customer experience. The answer to the question (Why the BFSI sector needs Big Data?) could be summed up in three points. They are:

1. Customer Experience
2. Operation Optimization
3. Employee Engagement

Customer Experience

Customers place high expectations in the way they want their banks to interact with them. With the increase in customer volume, it has become difficult for banks and other organizations to fulfill the demands of every customer.

Big Data helps organizations to acquire a 360-degree view of their customer. It provides them with necessary personal information, transaction history, browsing history, and other relevant information helping the organizations in creating customer segmentation.

Big Data also helps in making marketing decisions that can bring a remarkable increase in marketing productivity.

Operation Optimization

Big Data can help the BFSI sector to improve the predictive power of their risk models, which is the main reason it is gaining popularity in the Banking Sector. Big Data provides more extensive risk coverage and significant cost savings. Following are some of the areas of risk management where Big Data can be used to attain risk intelligence:

• Fraud Management
• Credit Management
• Market and Commercial Loans
• Operational Risks
• Integrated Risk Management

Big Data in Banking and Finance sectors helps to detect fraud signals which are analyzed utilizing machine learning and ultimately identifying legitimate users or transactions.

Employee Engagement

Employee Engagement is a hidden potential of Big Data that is yet to be unlocked. Big Data is not only concerned with customers, but it also helps in detecting employee performance. With the help of Big Data, organizations could identify their top performers, and if utilized in the right way, it can help organizations to boost up their performance ratio.

Using the right tool, such as analytics, a company can track, analyze, and share:

• Individual Performance
• Team Spirit
• Interaction among Departments
• Overall Company Culture

Big Data helps companies to analyze their performances daily rather than just annual based reviews.

In a Nutshell

Big Data, combined with other global trends, can help the BFSI organizations to get a better hold of their needs both internally as well as with their customers and clients. It helps in providing improved services in real-time with less operational costs.

Image Credit: Malcolm Garret; Pexels

The post Will Big Data be a Game Changer for the Banking and Finance Sector? appeared first on ReadWrite.

I know I know what you might be thinking. Not another blog post on IoT. But if you are using Fitbit, an alarm system in your home, or an auto lights system that operates by your phone — you are already using the Internet of things (IoT) in ways you cannot even imagine.

There is no doubt that in the next two years everyone will be using these things — these systems.

No. This is not a guess. IoT is pretty cool, and it is changing the way we walk in our homes and do business.

Efficiency is one of the goals of every business model. If you have a Startup or planning to launch on in 2020, you might want to understand how IoT will improve your Startup in the coming year and how you can equip yourself to deal with whatever is coming along your way.

94% of the businesses already confirmed that they are getting returns with IoT in their business model. So, yes, if you are not planning to use it, the time is right now to evolve and get on the right track along with your competitors.

1. Fastidious Business Insights & Customer Experience

From manufacturing to supply chain to healthcare and various other industries, everything revolves around data and analytics. With insights, it would be easy for companies to understand the likeliness of customers.

When a company can understand how the product has been used, better customer experience can easily be created around it.

In the future, those Startups who succeed will be those who can minimize the friction between the customer and them. The impulsive buying of today is about convenience, where customers favor shopping online.

Those with physical stores must innovate too if they want to remain in business in the year 2020. The smart room fitting is now possible with the help of AR, and in real estate, people can tour the whole home just by sitting in their home.

Especially in shopping, IoT will change the way customers experience products and services in the future. Inevitably, some of the solutions might not make sense right now, but those who have switched to IoT will be on the safe side of the shore.

Alibaba is already using IoT to manage their inventory and keep a steady stream of the supply chain. With Amazon Go, it’s easy to check-in and out of the store without even dealing with a human being, and Amazon wallet will charge for the purchase.

IoT applications can help gather insights to create a better customer experience.

2. Cost Cutting & Minimal Downtime

With new ideas, it would be possible for companies to reduce their cost and minimize downtime. In the future, IoT can help big time in reducing downtime and make systems more efficient.

Just imagine a small failure can create days of downtime while it might take unimaginable days to find and fix the problem. But with IoT apps, it is possible to monitor, manage, and identify issues in real-time.

Imagine if the website owners know in advance when will the stock on the website or even in the factory will be finished. As a result, the operational cost and also the downtime of the website can be easily managed.

The scheduling work takes three hours for a human to accomplished in just minutes. For instance, the heuristic maintenance scheduling algorithm has improved the processing speed to 19 seconds in Microsoft Azure, which took around 30 minutes of human validation.

In short, the internet of things has managed to create a reliable system that is much faster and barely needs any modifications in the final output that eliminated maintenance costs and have provided more balanced usage.

The digital twin technology has provided benefits in various industries from oil to gas, and from supply chain to manufacturing. The technology is a combination of physical simulations that IT pros use to determine how the technology will work in real-time before they are being built and deployed.

3. Efficiency & Productivity

When businesses are well-integrated, leaders will be able to boost productivity at work and develop efficient systems.

Research by Inmarsat revealed that in future businesses will boost revenue by $154 Million.

Employees at Ford in Spain are using body-tracking tech to increase the speed of car development.

The technology is quite similar to motion-tracking systems in athletes that use to track, monitor the movements of each player, and create a digital version of it for learning purposes. Ford is using the same technology to reduce the human workforce and enhance the manufacturing process by assigning jobs to machines.

By accurately determining the movement of workers, Ford can make the necessary changes in the production processes and make them safer and more efficient.

Upon determining the customer problems, buying pattern will be easy to monitor.

4. The Internet of Medical Things

IoT is not just limited to the retail or supply chain industry; in fact, in the healthcare industry Internet of Medical Things (IoMT) is curing diseases and improving the quality of life.

• The remote monitoring of patients

The devices are connected that can track the health data, monitor blood pressure, and even check sugar levels and warn the patients from miles away. These devices use IoMT technology that doesn’t need a doctor to figure out the symptom and present a cure.

• Health data analysis

The health devices process gigabytes of health data and store them into the cloud. Cloud Data is used for future developments in healthcare. IoT provides a reliable source of information that can help incorrect assessment of treatment methods.

5. The New Business Model

Just like any professional digital marketing agency [branex.com] that evolves, IoT can be used to develop efficient monitoring systems by which startup owners can predict the buying behavior of the customer and figure out how the customers are willing to use the product.

There are coffee machines, internet-connected-cars, and improved customer support systems that have changed the way customers interact with the brand.

None of us can think of these things connected, inter-connected, or take help from IoT to add value to business and customers.

Companies have successfully integrated IoT in their products/services, which is benefiting both the customer and the brand itself.

In the new business model, the organizations are moving away from conventional business models to an improved and efficient business model. The gathered data is smart that enables brands to create a well-aligned customer experience.

It is worth mentioning here that Amazon has improved the way we purchase products online. The reduced costs, expert product recommendations, and even excellent customer service experience are all because of IoT.

In a Nutshell

Whether you admit it or not, the Internet of things has changed the way to do things. Each industry has its share with IoT technology.

In the coming age, brands will be more connected to the internet via IoT devices. In the next few years, the real enemy will be time and execution. Of course, brands will still be able to advance, but without technology, they won’t be efficient.

The startups are already taking advantage of IoT because technology is now part of the more significant digital transformation. When IoT is combined with other technologies like AI, AR, and VR, it unlocks the untapped potential and helps brands give a tough time to rivals.

The post How Will IoT Improve the way Startups do Business in 2020? appeared first on ReadWrite.

Advancements in technology have always resulted in improvements that have made life better. Technology making life better continues in the pharmaceutical industry, the mining industry, the healthcare industry, and even the automotive industry for that matter.

Making life better for everyone is the purpose of implementing technological advancement in the first place.

Two such advancements are that of Augmented Reality (AR) and Virtual Reality (VR), and the effects of its implementation in the automotive industry as we know it.

Virtual reality is a simulated experience that can be similar to or different from the real world.

It may be used to impart entertainment and educational experiences. Other distinct types of VR include mixed reality and augmented reality.

Augmented reality is an interactive experience of a real-world environment.

AR is where the objects that reside there are enhanced by computer-generated perceptual information, sometimes across many sensory modalities including auditory, visual, haptic, olfactory and somatosensory.

The primary difference between AR and VR is that augmented reality adds digital elements to a live view.

AR and VR are often delivered by using the camera on a smartphone, etc. Virtual reality implies a complete physical immersion experience that eliminates the physical world.

How do AR and VR play a part in the automotive industry?

That’s simple. Gone are the days when everything you did was in person and on-site, and where products had to be examined by coming in contact with them.

Advancements in technology have allowed us as both manufacturers and consumers to build an even more intimate relationship with people and objects than anyone could have ever imagined earlier.

The way manufacturers have had to market their products has changed since the advent of the internet. Manufacturers who once relied on mass advertising, now focus on more a targeted approach to the way their goods are offered.

What we aim to achieve is an understanding of the several applications that augmented and virtual reality have in the automotive industry thus far.

Immersive virtual reality.

Some say that you can judge a person by the car they drive. That is usually said as cars like all non-commercial vehicles are expressions of the owner’s personality. Automotive manufacturers are now implementing an immersive virtual reality experience to not only influence the purchasing decisions of their prospective customers but to create and reinforce strong brand loyalty.

There are several ways that automotive manufacturers missout on snagging loyal customers for several reasons, be it, lack of relevance that is unique to a customer, poor transparency, and failure to meet customer expectations.

By implementing immersive technologies like AR and VR, automotive manufacturers can create a realistic comparison of the look and feel of the actual product. A realistic view and understanding by consumers goes a long way to reduce post-purchase dissonance and increases transparency.

With a virtual showroom, automotive companies can make the process of purchasing a new vehicle less stressful.

By using this experience, customers can toggle between a wide range of options to ensure that they end up choosing a final product that best suits their needs and personality.

These options can be anything from the color of the interiors, customized seating arrangements, and seats among other options. The possibilities are endless. Another great advantage of a virtual showroom in comparison to a full-scale showroom is that the costs required to set up a virtual showroom are much lesser.

Having virtual models doesn’t require manufacturers and retailers to maintain variations of a variety of physical models. Always being required to have every model in the showroom can lead to the possibility of unsold cars due to unpopular color code, for example, whose value depreciates with each passing day, and will eventually become a loss for dealers.

With the help of this technology, dealers can manage their inventories and allow them to better anticipate customer preferences.

AR customer experience

AR usage in the automotive industry has bought a huge change in the automotive industry. BMW was the first to use AR in the automotive industry. It has been found that over 40% of consumers are willing to pay for a product that is AR compatible. And, this is no exception for the automotive industry.

An example of how manufacturers have picked up on this insight is that of BMW partnering with Accenture to construct an AR app that allows prospective customers to explore future car models without having to leave the comfort of their homes.

It also allows them to make customizations to these AR models according to their preferences.

Virtual car simulation.

Simulators have been in use for some time now. Think like, simulators for pilot or astronaut training, military applications, and other teaching modalities. It’s understandable that the application of simulators in the automotive industry exists.

Virtual simulators are not only used in driver training facilities but can also allow manufacturers to run trials, test theories and carry out market research. For example, manufacturers can run controlled tests to figure out the best possible ergonomic settings for drivers, which, in turn, improves road safety and this will lead to greater brand loyalty.

VR test driving.

Harnessing the power of VR, manufacturers have begun investing in 360-degree videos to give potential customers an idea of what it will be like to own and drive a particular model. It has proven to be as effective as possessing a virtual showroom. A virtual showroom works especially well for terrain-specific vehicles like a vehicle from Jeep or BMW that is built to conquer off-road terrain.

Virtual simulators allow prospective customers to take a virtual test drive and experience a vehicle of their choosing in a safe environment. At the same time, manufacturers and dealers need not invest in expensive test vehicles which will reduce their overheads quite significantly.

The dealers can help by allowing the customer to make better-informed decisions than they would have by examining a car in a showroom.

AR for self-servicing.

Augmented reality is a very purposeful technology as it can help customers carry out tasks that do not need a mechanic. And, this is something that manufacturers can offer as part of a self-service package. Self-serve AR allows users to interact with the real world using computer-supported graphics.

Augmented reality can be used to complete simple tasks such as how to replace the windshield washer fluid in your car to more complicated tasks like ensuring the wiring under your car’s bonnet is configured.

The use of AR will allow a customer to figure out what is wrong with the vehicle before they have to take it to a mechanic and this will foster a better relationship between a customer and the manufacturer.

VR for nostalgia.

Nostalgia is a great marketing tool. Using the feelings coming from nostalgia is a brilliant way of reminding people of where your brand has been, where it stands and the direction it’s headed in. Through nostalgia, patrons form an emotional connection with a brand and this subsequently increases brand loyalty.

Manufacturers can record and share 360-degree videos of expos, auto shows or even pop-up booth stores globally and this has proven to be a great strategy to implement to increase engagement levels with prospective customers of a brand.

Nostalgia enriches the entire story-telling process of a brand.

Conclusion

Although relatively new, the use of immersive technology such as augmented reality and virtual reality in the automotive industry is gaining traction. The number of its applications are increasing as well.

Automotive companies that are investing in these forms of immersive technology are projected to gain a competitive edge over other market players. These days, the idea of a ‘sharing economy’ has taken center stage, making the art of selling new vehicles an even more challenging process.

Through the effective implementation of these technologies, automotive manufacturers and dealers can look to increase safety norms, reduce costs, and make the entire experience of purchasing a new vehicle all the more enjoyable, which, in turn, is expected to take the automotive industry to new heights.

The post Effects of AR and VR on the Automobile Industry appeared first on ReadWrite.

Customer experience is rising to become the top priority of many business companies nowadays. The expectations of these customers with the services provided by an organization are also growing with each passing moment. The need is to have a system that can guarantee improved customer satisfaction, which is where Artificial Intelligence (AI) plays a vital role. Here is how we are improving customer service using AI.

Using the data, AI is being used to minimize the chances of errors while providing extremely accurate analysis and solutions.

More and more organizations are using AI to improve their customer interactions and experiences, by searching for immediate solutions and actions regarding opportunities that can boost customer experience and simultaneously provide them leverage over their respective competitors. Providing advantages over competitors help achieve goals such as; lower customer churn, higher revenues, less staff turnover, and increased growth.

There are five major areas where AI is currently collaborating with businesses all around the globe.

To help achieve better customer experience and satisfaction AI is working on:

1. Customer Engagement
2. Personalization
3. Accuracy and Consistency
4. Insight in Real-time
5. Customer Service Analytics

Customer Engagement

AI can collect essential information on the customer {customer relationship management (CRM)} and make it immediately available to a particular agent. Making the information available helps the agents to engage with customers more comfortably and intelligently than ever before. It also saves customers from hours of waiting in queues to obtain information. Saving wait times has made the customer care process more manageable. All methods need to be comfortable for both the customers as well as the agents. Customer’s issues are resolved more quickly and efficiently. Additionally, tools such as urgency detection and sentimental analysis are used to help to detect urgent and emergency matters so that they can be dealt on a priority basis.

Personalization

Customer attention is a challenging issue to solve nowadays owing to the different Marketing Gimmicks of several Brands. In order to have your customer permanently engaged, customer service agents should be equipped with AI tools. These tools help them to map and analyze the experience that the customers are having and can predict how this experience can be improved by filling the loopholes. The need is to reach a level of deeper customer understanding, which can only be achieved with the help of AI. This information can help in developing business policies and goals that offer high personalization and relevant responses

Accuracy and Consistency

AI is powered with standard algorithms using machine learning that uses historical data. These algorithms help to attain more accurate information by analyzing vast amounts of data.  These massive amounts of data can be processed with zero error using AI.

Fast information processing is one way that AI can help in delivering precise and accurate analysis that can be relied upon. AI tools have more data crunching and processing power, and these tools can be applied to making predictions leading to more accurate insights.

Insight in Real-time

Artificial Intelligence is bringing more insightful and real data in no time with its power of interpreting both written and un-written texts.

These insights are used to provide safe, secure, and fast services. The combination of AI and data is contributing to the growth and financial health of many business institutions with:

• Increased Outreach and interaction which helps in serving the customers more efficiently and effectively.
• Intelligence about the needs of the customers.
• Increase in the number of customer engagement.
• Gaining more in-depth and better insights regarding the customer.

Artificial Intelligence can provide agents with the best possible responses based on the intelligence of the product and customer.

Customer Service Analytics

The best use of AI in business is customer service analytics. AI can help you in finding out the sentiments of the customers regarding the respective products.

The aspects of business based on data analysis can assist in analyzing customer services. Businesses can understand where they are going wrong and how they can better the business. These insights, in turn, provide customers with finely-tuned personalized services.

The post Improving Customer Service Using Artificial Intelligence appeared first on ReadWrite.

A government job is a dream come true for the average working-class people in India. Digital marketing moves ahead because all the sectors depend on it. Digital marketing can extend beyond internet marketing, which uses internet services. Other channels choose to use display advertising, search engine marketing, digital media, and more through mobile phones – (SMS/MMS) – promotes digital marketing jobs in the government sector.

Digital Marketing for public communication, education, and other services.

Some of the key factors of digital marketing courses in Pune:

• Marketing is a foundation for organizational cultures. Organizational cultures don’t start or end with marketing. In the public sector, marketing is often focused solely on stakeholders’ interest and this includes delivering the strategy to address them.

• The government sector evaluates the needs of the whole community. It will also help them to pinpoint the needs of a specific target audience.

• Marketing for government in the public sector generates profits by branding a municipality that increases tourists with money to spend at local businesses. A growing revenue chart of non-tax programs such as sponsorships is believed to be a winning proposition for all parties.

• Implementing social change programs promotes safety and health concerns in statewide savings.

Ultimately, methods that drive stakeholder satisfaction are the only initiatives that matter. Some of the channels which are active across India for digital marketing are search and SEO marketing. Also implemented are video marketing, and social media marketing, etc.

Government job opportunities:

• A job in marketing careers like public relations or market specialists is having more opportunities in the government sector. Local, state and federal governments hire public relations specialists to attract tourists, encouraging economic development, and mainly to promote government activities.

  The government might even host events or parties, send out press releases or hold a press conference along with those that also work for government agencies. These agencies include such companies as NASA or the Food and Drug Administration. Other options for digital marketing careers can include those specialized in a particular sector of the government, such as agriculture.

• People with marketing degrees are often hired by the federal government to work in securities and bond sales. These jobs involve buying and selling stocks and bonds, government securities, mutual funds, and other financial products.

  Those with marketing degrees may also work in bond sales promotion. Bond sales promotions involve managing a fundraising campaign for bond sales, scheduling meetings with officials, and working with print, radio and television media.

• A person with a marketing major might also specialize in how the government uses and disposes of excess property, called property disposal specialists. These specialize individuals redistribute, donate or sell the property and promote unique ways to use surplus personal property.

  The marketing professional may work in advertising, management or charity positions. A large portion of their job typically involves marketing opportunities for the public to buy the excess property or finding organizations who should receive property donations.

Other vital government jobs in digital marketing.

• Someone in marketing is a trade specialist. These jobs may require an advanced degree in marketing or a related field. Trade specialists are experts in the movement of goods or services and the relationship to economics and politics; some even focus on the international aspects of the trade.

  These may be consultants, but they advise about possible domestic and foreign trade opportunities. This professional understands the related import/export regulations. They can serve as liaisons with trade organizations.

• The federal and state government may hire marketing majors to work as purchasing agents. These agents hire suppliers and vendors for specific contracts that involve providing materials, goods or services to the government.

  These marketing agents must be familiar with the constantly changing laws and regulations. The government also hires agents to specialize in pricing. Instead of actually making purchases, these professionals study supply and demand. It relates to government restrictions and offers long- and short-term pricing recommendations.

Conclusion:

The Digital Marketing Industry in India (as well as in many countries) is having booming career opportunities with the rapid growth of the economy. Growth will always have a significant impact on marketing and advertising. Originally, internet usage seemed as if it was only meant for the wealthy — but that is not so anymore.

Online information is virtual information that attracts all people. The growth of the internet and all of the various ways it can serve us has created many openings in the government sector. The Digital Marketing Courses in Mumbai have increased, and along with education has come great success opportunities in the Indian market. Everything from marketing to sales and service can be accomplished online.

The post Digital Marketing Jobs in the Government Sector appeared first on ReadWrite.

There isn’t a single sector that has not been revolutionized by Technology in the past decade. Everyday conversation, commute and companionships have changed. Nevertheless, the Healthcare industry has come a long way than any other industry could have imagined. To say that technology has transformed the healthcare industry would be an understatement in many levels.

The Healthcare-Tech Hybrid

The invention and application of technology has re-written the tenets of the healthcare industry and how far they reach. You may be a simple beneficiary or a professional in the healthcare industry. You should know about the changes happening in the interdependent sphere of healthcare and technology industries.

We have done a survey on how the healthcare industry performs hand in hand with the technology industry.

There are enhancements in technology that have impacted how the people access standard healthcare services and more. The upcoming hybrid of technology and healthcare industry is a marriage that has been inevitable.

Better Hardware, Better Software, Best Accuracy

Medical diagnosis has become more effective and accurate than ever before.

The role of technology in this cannot be held expendable, for many reasons. Let’s start with the invent and use of more powerful and AI-powered computing modules. This type of hardware has helped the healthcare industry to have some of the finest diagnostic solutions for almost every disease out there.

Coming to software, we must talk about electronic medical records and analysis options. Every individual is given a unique record that covers not just the standard statistics and the details of potential issues too. The main thanks here is due to Machine Learning and Artificial Intelligence, which are now able to make worthy predictions based on existing data.

In fact, every trending technology that has risen in the past decade has found its immediate impact on almost every sector of the healthcare industry. Even before Artificial Intelligence became the household name, the healthcare industry was making the best use out of it. It should be noted that people have also gotten rid of those Orwellian nightmares they had regarding the blend of technology and healthcare.

Enhanced Medical Aids

Medical aids will be another area where we can see the growth of the healthcare-tech hybrid. In the couple of years that have past, we have seen the rise of hearing aids enhanced with technology. In fact, the hearing aid market has been blooming in the past decade especially due to the digital hearing aids with the improved sound transmission, reduced noise interference and the occlusion effect in hearing aid devices. Experts say that the numbers would exceed almost all expectations in some 20 years.

Similarly, there are many assistive technologies that have been helping the disabled community. It basically means that the technology industry is making lives less tough for those who never imagined so. If you check platforms like Indiegogo and Kickstarter, you can find many projects that blend healthcare and technology so well. Of course, this is apart from everyday fitness-related gadgets we’ve been seeing.

Big Data, Analytics and Predictions

Just like every other industry, Big Data is going to play an important role in the healthcare industry as well. End-point users will benefit from an earlier prediction of diseases, better diagnosis, and analysis of the issues and of course the better coverage of health statistics across various departments. Many trusted agencies have said that Machine Learning can change the future of the healthcare industry and management.

According to the United States Agency for Healthcare Research and Quality, the use of Machine Learning will be more effective in the earlier detection of diseases, based on the keen observation data of anomalies and other symptoms. Now, this comes under the Preventive sector since the changes can reduce the number of people who are hospitalized.

Even today, many companies in the healthcare industry are making the best use of big data analytics. We’ve mentioned earlier than electronic record keeping has become the upcoming norm. This ensures that future applications of ML and AI would become easier to be arranged. As far as the security of this big data is concerned, blockchain technology seems to be the best choice in town.

Thanks to the same Orwellian nightmares we mentioned earlier, we cannot blame users if they become a bit more concerned about the privacy of digitalized information. In order to avoid this scenario, experts suggest the use of blockchain tech — the same thing behind Bitcoin and other cryptocurrencies out there. The use of blockchain would also ensure the best data accuracy, thanks to double-checking algorithms.

Telemedicine and Future

We cannot exclude the enhancements in the world of telemedicine while talking about the hybrid growth of technology and the healthcare industry. Now, distance has become almost an abstract concept as far as the medical field is concerned. We are not just talking about the flow of information and the ease of access. On the other hand, it means the healthcare industry can reach out to the unprivileged as well.

Even in under-developed countries, Internet connection is becoming a ubiquitous thing. It means that now we have an easy way to access the world of health without actually consulting a doctor. Of course, proper, trusted and effective platforms for this purpose are yet to be developed, at least in developing countries. If you consider the growth that the healthcare industry has been achieving, it’s quite near for sure.

Smart Wearables and Gadgets for Continuous Tracking

Tracking the health of an individual has become quite easier, thanks to the many gadgets and wearables that are available now. For instance, there is the Guardian Connect system is a package that can help who have diabetes and are taking insulin on a regular basis. Such technologies can not only track body data real-time but also alerts advanced alerts, based on predictive technology.

In addition to these, health sensors are making their ways to different gadgets and scenarios. Right now, you will be able to find smartphones and smart-watches that can track your heartbeat, blood pressure and more things. These sensors are expected to reach other areas like driverless cars and the even clothes people wear. Its idea is to keep the human being under the watch of these sensors.

These gadgets are also helpful for the doctor community. By looking at a simple Smartphone application, a doctor can get the comprehensive outlook of a person’s health levels. This would make diagnostics as well as preventive measures as simple as possible. In the future, hospitals would surely become capable of using and integrating the health-sensor data for creating the electronic medical records.

We should also have a look at how simple in-home diagnostics has become. Today, anyone will be able to check aspects like blood sugar, pressure, cholesterol etc. using a simple device. Just compare it with the days when you had to run to a professional facility and you will understand how technology has made things a lot simpler.

The Not-So-Talked-About Side

There is no doubt that the above mentioned aspects can change how the healthcare industry can reach out to the common people and make lives easier. That having said, there are concerns regarding the protection of data privacy and security, especially considering that private firms are stepping into this game. Every country will now require powerful laws and frameworks to maintain the ethical use of technology in the health sector.

Even the pervasive nature of Artificial Intelligence is now seen as a threat.

The Bottom Line

What we have covered above is a quick look at how the healthcare industry would transform itself with the pervasive help from the technology industry. It is sure that this would become the norm too soon and that we cannot escape from the long-term impacts either.

The post Healthcare is Booming Hand-in-Hand With the Technology Industry appeared first on ReadWrite.

Well, have you? Have you generated your consumer insights from IoT?  Or even should you? The answer is a resounding ‘Yes ‘ – you must! If you don’t then somebody else will! It is becoming increasingly more important to use the internet to obtain ‘Micro Data’ to give yourself a business advantage.

There is a massive gap between “Big Data” and “Micro Data”, isn’t there?  Or is there? “Big Data” is today’s buzz term, but what about the future? Is “Micro Data” going to offer business opportunities for companies in the future? Perhaps – let’s check out what consumer insights are available to those that promote MicroData over Big Data. Let’s forget the quote marks!

What is IoT – the Internet of Things?  Using IoT in Business

What is IoT? The term Internet of Things refers to the network of connected devices. Not just the connection between computers, laptops and cell phones and the internet, but of much more. Your power usage, kitchen appliances, and even your car may be connected together through the IoT. Any electronic device can be connected to another through the internet of things.

Your power Smart Meter is part of IoT. Even your medical monitors may be connected. Pacemakers, heart monitors and even the device you use to measure your stats when jogging can be connected to the internet. Using IoT in business can give you an advantage over your competitors that don’t use it. The Internet of Things is sure to expand over the coming years, so how can you use it to give you more insight into the needs of your customers?

In general terms, the Internet of Things involves every device that is connected to the internet. That internet connection is all that is needed for anyone to connect them all together. This can generate an amazing network of product manufacturers, their distributors or sales outlets and the customers – individual or corporate.

According to Bernard Marr (‘Big Data in Practice’,  ‘Key Business Analytics’ and ‘Key Performance Indicators), the Internet of Things is going to be massive in 2018. Here are some examples of how IoT is being used to gather data and why it is being used.

Banks and Other Financial Services

Physical bank branches are rapidly disappearing from the streets and malls.  The activity of bank customers or account holders in these branches was a good source of information about the banking and spending habits of account holders.  Because of this, banks and other financial services institutions had to find another way of collecting data.

Wearable devices offer a low-cost solution to this.  The Bank of America and Fitpay got together to enable the bank’s customers to make contactless payments using wearables.  Barclays Bank has recently unveiled its UK bpay contactless watch payment system.  There are many similar systems either already in place or in process of development,

Financial service providers are using the IoT philosophy to obtain data from ATMs, mobile devices, and various banking apps as it is generated. This enables the financial services company to analyze individual habits and the way they use the service.  By using an individual customer’s data, offers or promotions can be customized for each individual customer. This use of customer insights from IoT enables targeted promotions which produce far better results than a general promotional campaign.

Smart vs. IOT

There is little difference between ‘Smart’ and ‘IoT’, Smart devices can provide information to the user that is also being delivered to another party.  The two-way connection between a Formula 1 racing car’s data and the engineering team is an example of this.  The data can help the team to make wireless alterations to the car’s set-up to improve performance. Such data links could arguably not be classed as a network, but a 2-way communication although it is a fundamental form of the Internet of Things.

Telematics and Auto Insurance

Another example of how IoT can be employed is telematics.  This is a form of science where sensors are used to provide information on a wide range of activities.  This information can be used to control remote objects. It can be used by auto insurers to establish the driving practices of individual drivers, their speeds, how heavily they brake and where they regularly drive.  

Insurers can establish whether individuals drive largely at night, whether mainly on rural or on city roads, and whether or not you take proper breaks on long Journeys. This information can be used to set an auto insurance premium. You may one day receive a call from your insurer telling you that you drive too fast in speed restricted areas and that your premium is being increased because of this.

This form of IoT can also be used in car sharing, where the availability of vehicles registered in the scheme is determined by GPS and provided to those needing transport.

Ralph Lauren Polotech

Another genuine use of IoT is the Ralph Lauren Polotech Shirt.  Sensors integrated into the Polotech shirt can record a number of biometrics useful to athletes.  Among these are the depth of breathing, heart rate when running at measured speeds, calories expended and even the efficiency of calories burned with distance traveled. The data can be wirelessly sent to an iPhone or Apple watch.

Using IoT in Intelligent Shopping  

Stores can use RFID tags on their goods in a number of ways to make shopping easier for their customers.  

Amazon Go:   Customers at Amazon Go physical stores can use the Go app on their smartphone to enter the store.  They then select their goods and place them in their shopping trolley, and when finished just walk out the store – no checkout queues!  Each item is tagged electronically and is registered as the customer leaves the store. The total is automatically charged to their Amazon account.

Rebecca Minkoff:  Another use of RFID tags was applied by fashion store Rebecca Minkoff.  Smart dressing room mirrors could read information from the RFID tags attached to its garments.  Screens appear on the mirrors enabling customers to request alternative sizes, find suggested accessories to go with the item or even request a store assistant.  

Internet of Things Summary

The Internet of Things (IoT) can be used to generate consumer insights and so assist the business and the consumer in new and varied ways.  A smartphone is just one example of the ever-increasing world of IoT. Once you have generated your consumer insights with IoT, you will have a significant business advantage of those that fail to do so. The above are just a few of the many different ways in which IoT can benefit your business.

The post Have You Generated Your Consumer Insights from IoT? appeared first on ReadWrite.