“Brand me!” It’s the phrase new businesses say to marketing professionals hoping to build a successful brand. Marketing agencies helped […]
Branding
4 Fresh Technologies That Will Rescue You From Your Branding Rut
There’s no denying that digital marketing is at its peak — the problem is, many of the platforms we use […]
Why Your Business Needs Copyrights
Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and […]
Trademark Protection for Startups
As a startup one of your most important assets is your brand and that brand is usually embodied in your […]
How These Three Entrepreneurs Made a Million Dollars on a $35 Weebly Site
So you want to be a millionaire? Well, turns out it’s not as hard as it used to be. Entrepreneurs […]
Jive Founder Backs New-School Engagement Platform
Founding Jive Software CEO Dave Hersh defined the enterprise community and collaboration category from 2001 up to the company’s 2011 […]
How to File an International Trademark When You’re Ready to Take Your Business Global
Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more […]
4 Email Personalization Tactics That Are Sure to Get Clicks
Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an […]
In a High-Tech World, Do Businesses Overlook the Value of Heritage?
“Authenticity” has likely been mentioned more than once in any modern company boardroom. And for good reason: A 2017 study […]
The Hidden Growth Area that Successful Companies Are Investing In
What would you guess is the world’s most in-demand field? Healthcare? Data science? Accounting? Believe it or not, it’s customer […]
Killer Marketing Plan For Startup Entrepreneurs
Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The […]
In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out
Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. […]
Your Swag is an Extension of Your Brand, So Don’t Neglect It
The true origins of the word swag are unknown. Swag means a few different things, but in the corporate world […]
11 LinkedIn Posting Tips to Get Viral on LinkedIn
In this article, we will share six LinkedIn algorithm tips and insights and 11 actionable content tips. You can start […]
![How to Differentiate Your Startup in a Red Ocean Industry](jpg/default-article-small.jpg)
How to Differentiate Your Startup in a Red Ocean Industry
We all dream of coming up with the next ingenious idea that redefines an industry, or creates one from scratch. […]
AI in Web Development: Reality or Hype
To what extent will artificial integration (AI) change how we do things going into the future, particularly in the field […]
What These 7 Brands Can Teach You About UX
How confident are you in your website’s user experience (UX)? If you don’t have measurable results that prove your UX […]
Brand Building 101: Learn How to Build a Brand
Having an original idea may be key to success, but the embodiment of that idea is in a different ballpark. […]
Personal SEO: How to Boost Your Own Ranking
It used to be a bit narcissistic to put your own name into a search engine to see what appeared. […]
How to Use Technology to Engage Your Customer’s Senses
Marketing a product or service has never been more complex. Consumers are interacting with brands across more disparate channels than ever before. […]
Can Traditional Companies Act Like Start-Ups?
Much has been made about the culture clash between older, slower, more traditional companies and younger, more dynamic, faster-moving tech […]
Is Now the Time for Your Brand to Enter the Metaverse?
The metaverse is getting much attention now as technologists, marketers, and pundits examine and debate what’s possible in this domain […]
5 FoolProof Market Penetration Strategies for Business
Every small business aspires to grow as big as a Fortune 500 company one fine day. In fact, any business […]
Powerful Brand Strategy: The Winning Elements
In a competitive world, only the best manage to remain top of mind for consumers. That’s why it is essential […]
The Do’s and Don’ts of Being a Livestream Shopping Host
Livestreams have become a widely used marketing tool across industries. For retailers and e-commerce businesses, livestreaming gives store owners the […]
Boosting Your Business Using Visuals That Resonate With Your Audience
How important are visuals to a business and its brand reputation? How important is it to pick the right visuals […]
Take Inspiration From Trending and Successful eCommerce Businesses
Believe it or not, online shopping has become a massive trend nowadays, and its popularity is increasing daily. Of course, […]
Thriving in The Era of Disruption
Legacy brands have the ability to do more than just survive. Thriving in this era of disruption is essential — […]
How To Build Your Business Brand in the Metaverse
Is your brand ready for the metaverse? It can be a complex question — for one thing; the answer depends […]
Why Every Business Owner Should Write a Book (and How to Do It)
If you’re a business owner, you need to write your own book. It might be one of the most brilliant […]
Philanthropy: How Groundswell is Reimagining Corporate Giving
Nearly every industry has undergone some type of transformation in recent years. Yet corporate philanthropy has remained remarkably unchanged. However, […]
How Facebook Event Marketing Can Expand Your Customer Base
Marketing your company event to expand your reach can be overwhelming. Effectively contacting a prospective customer base can be complicated […]
15 Types of Facebook Posts You Can Use to Engage Your Audience
Social media marketing is a must for business growth. We create accounts and brand pages on Facebook, Instagram, LinkedIn, or […]
What is a Brand Image and How Do You Measure it?
Brand image is a lot of things, depending on who you ask. It’s the primary identification of a company — […]
Essential Guide on Audience Testing in Brand Naming from the World’s Largest Naming Company
Once you have a hold of the basics of naming, you’re probably wondering what the next move is. Whether this […]
How to Setup A Home Studio for Video Conference and More in 2021
Why Do We Need A Home Studio in 2021? Yes, we put countless hours learning at school how to write […]
Will AI Powered Logo Tools Drive Designers Out of Business?
These days, it’s easier than ever to create a piece of graphic design, and this is especially true for logo […]
Brand Building 101: Learn How to Build a Brand
Having an original idea may be key to success, but the embodiment of that idea is in a different ballpark. […]
Personal SEO: How to Boost Your Own Ranking
It used to be a bit narcissistic to put your own name into a search engine to see what appeared. […]
5 Ways to Improve Your Business Through Data Center Marketing Strategy
Data centers are the core of every business. They are there to handle and organize all incoming and outgoing information. […]
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