“Brand me!” It’s the phrase new businesses say to marketing professionals hoping to build a successful brand. Marketing agencies helped […]
Branding
4 Fresh Technologies That Will Rescue You From Your Branding Rut
There’s no denying that digital marketing is at its peak — the problem is, many of the platforms we use […]
Why Your Business Needs Copyrights
Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and […]
Trademark Protection for Startups
As a startup one of your most important assets is your brand and that brand is usually embodied in your […]
How These Three Entrepreneurs Made a Million Dollars on a $35 Weebly Site
So you want to be a millionaire? Well, turns out it’s not as hard as it used to be. Entrepreneurs […]
Jive Founder Backs New-School Engagement Platform
Founding Jive Software CEO Dave Hersh defined the enterprise community and collaboration category from 2001 up to the company’s 2011 […]
How to File an International Trademark When You’re Ready to Take Your Business Global
Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more […]
4 Email Personalization Tactics That Are Sure to Get Clicks
Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an […]
In a High-Tech World, Do Businesses Overlook the Value of Heritage?
“Authenticity” has likely been mentioned more than once in any modern company boardroom. And for good reason: A 2017 study […]
The Hidden Growth Area that Successful Companies Are Investing In
What would you guess is the world’s most in-demand field? Healthcare? Data science? Accounting? Believe it or not, it’s customer […]
Killer Marketing Plan For Startup Entrepreneurs
Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The […]
In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out
Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. […]
Your Swag is an Extension of Your Brand, So Don’t Neglect It
The true origins of the word swag are unknown. Swag means a few different things, but in the corporate world […]
11 LinkedIn Posting Tips to Get Viral on LinkedIn
In this article, we will share six LinkedIn algorithm tips and insights and 11 actionable content tips. You can start […]
![How to Differentiate Your Startup in a Red Ocean Industry](jpg/default-article-small.jpg)
How to Differentiate Your Startup in a Red Ocean Industry
We all dream of coming up with the next ingenious idea that redefines an industry, or creates one from scratch. […]
AI in Web Development: Reality or Hype
To what extent will artificial integration (AI) change how we do things going into the future, particularly in the field […]
What These 7 Brands Can Teach You About UX
How confident are you in your website’s user experience (UX)? If you don’t have measurable results that prove your UX […]
Brand Building 101: Learn How to Build a Brand
Having an original idea may be key to success, but the embodiment of that idea is in a different ballpark. […]
Personal SEO: How to Boost Your Own Ranking
It used to be a bit narcissistic to put your own name into a search engine to see what appeared. […]
How to Use Technology to Engage Your Customer’s Senses
Marketing a product or service has never been more complex. Consumers are interacting with brands across more disparate channels than ever before. […]
The International Cheat Sheet for Startups and Small Businesses
Launching your small business can be a daunting concept. There are a thousand and one things to sort out, and […]
The Future of Naming is Naming for the Future
It’s the rebrand that became a hot-potato issue. Hasbro made headlines when it renamed its classic Mr. Potato Head line […]
Where Netflix’s Bid for Competitive Talent Misses the Mark
The tech industry is staring down the barrel of an urgent staffing issue. By 2026, the U.S. Bureau of Labor Statistics predicts the […]
An Easy Guide for Perfect UI UX Development Partner for Mobile App
With the rise of the modern era, everything about personal and professional life has been placed on the digital platform […]
Just How Important Is Color When Making Online Content?
Color is something we all experience every day. We notice its beauty in everything from flowers to art. It sets […]
Why Content Categories on Streaming Devices are Expanding
Over the past year, content publishers have changed how they promote their content. Given the longevity of the COVID-19 pandemic, […]
5 Smart Business Objectives Entrepreneurs Should Focus on Now
The year 2020 really did a number on individuals, businesses, and the world in general. Looking at the toll that […]
6 Ways to Perfect the Online Presence of Your Business in 2021
There are around 1.95 billion websites on the internet. This means there are 1.95 billion online businesses out there who […]
Startups Should Start Saying Goodbye to .com, .net and .org Domain Extensions
Domain names — the focal point of the internet. There is no doubt the existence of a big-three-domains consisting of […]
11 LinkedIn Posting Tips to Get Viral on LinkedIn
In this article, we will share six LinkedIn algorithm tips and insights and 11 actionable content tips. You can start […]
Seven Timeless Tips for Connecting and Building Relationships at Conferences
An important part of honing our skills as business professionals is becoming better at meeting new people and building real […]
Your Business Needs a blog in 2021 and How to Measure Its Performance
I am often asked the question from business owners if it’s worth the time and effort to maintain a blog […]
Strategic Brand Management: The Differentiator Between Good and Great Marketing Strategy
Brand management has always been a complicated concept, even for those who have had the chance to work on it […]
5 Ways to Increase Brand Awareness on Instagram in 2021
Can you name the top social media platforms? You don’t need research for that. They are Facebook, Instagram, Whatsapp, YouTube, […]
Top of the Funnel Strategy: Building Brand Awareness
We are living in a world where people are constantly bombarded with information. To be heard, marketers must create compelling […]
How to Build Your Startup Brand from Scratch
Every business starts somewhere, and for a startup, that somewhere is in the concept. You get an idea for a […]
Here’s How GMB Can Make Your Business Rock in Local Rankings
The coronavirus crisis has made it critical for companies to ensure their websites get ranked in search results. There’s no […]
The “Everything You Need to Know” Guide to Demand Generation in 2021
Ask any startup what their biggest challenges are and “demand generation” will probably make the list. It’s not a new […]
Dear Robinhood CEO: Here’s What You Should Have Done Instead
It takes years to build a reputation and only moments to destroy it. Amidst an unprecedented (ugh – not that […]
How Does Web Design Affect Your SEO and UX
It takes just 50 milliseconds for users to form an opinion about a website. Fail to make a positive impression […]