As far as disruptive business innovation goes, apps may feel outdated. Yet Chipotle just made headlines by launching an improved […]
Social
ReadWriteSocial covers how social networks and technologies are remaking the world in every aspect of our business and personal lives.
How Barrett Wissman Predicts Influencers Will Change the Arts Game
Influencers in the arts can drive real profits, even with small moves. A single Instagram post by Beyoncé, for example, […]
Microsoft-GitHub Purchase’s Huge Price Tag Belies Big Competitive Worries
In 2006 Google’s acquired YouTube for $1.65 billion, and Facebook acquired Instagram for $1 billion in 2012. Many dismissed these purchases […]
Are You Oversharing On Social Media?
When you go online, where do you set our boundaries? If you’re like many social media users, you simply may […]
![How to Find Out Who Looks at Your Facebook Profile](jpg/default-article-small.jpg)
How to Find Out Who Looks at Your Facebook Profile
If you’re a human being (read: not spambot) and you’re on Facebook, you’ve probably wondered who looks at your profile. Facebook’s voyeur-identifying techniques are stealth, allowing you to be a voyeur without really feeling like a stalker. Here are some of the ways you can bypass Facebook’s secret algorithmic ways and find out who’s looking at you…
3 Ways to Use a Controversial Type of Data That Will Help You Succeed
The debate about companies’ use of location data has gained a lot of traction this year. However, that shouldn’t make […]
Today’s Social Platforms Are Dangerous. Can Mappen Build a Safer One?
Social media needs a surgeon general’s warning. No, that isn’t hyperbole. We know social media is highly addictive. We know […]
![My Teenage Son Does Not Know How To Mail A Letter, And I Blame Technology](jpg/default-article-small.jpg)
My Teenage Son Does Not Know How To Mail A Letter, And I Blame Technology
The most connected, tech-savvy generation in history does not know how to mail a letter.
10 Best YouTube Channels to Learn Web Development
If you want to make a career in web development or it is merely your area of interest, it can […]
![Twitter Demystified: How To RT, MT, #FF And Fave Like A Pro](jpg/default-article-small.jpg)
Twitter Demystified: How To RT, MT, #FF And Fave Like A Pro
What to do if you can’t canoe.
![Study: Why Do People Use Facebook?](jpg/default-article-small.jpg)
Study: Why Do People Use Facebook?
Facebook is an accepted means of communication. It is a never-ending virtual social gathering filled with adopted puppies, cute LOL kitties, baby announcements, viral articles and videos, events, groups, organizations and fan pages. But why do people really use it?
A new study entitled “Why do people use Facebook?” from Boston University’s…
![When Facebook Ads Go Wrong](jpg/default-article-small.jpg)
When Facebook Ads Go Wrong
Social ads have social consequences. Josh Kopelman, Managing Director of VC firm First Round Capital, recently found that out. Kopelman, a very savvy web 2.0 investor who got in early with StumbleUpon, Odeo, LinkedIn, and others, tried an experiment with Facebook’s controversial SocialAds advertising system. He spent $50 to test the platform…
Why The World has Needed the Coronavirus
How and why has humanity created a pandemic? Have inexorable protection mechanisms have been triggered to create what is now […]
![Bad News for OpenID: People Still Using Same Password Everywhere](jpg/default-article-small.jpg)
Bad News for OpenID: People Still Using Same Password Everywhere
A new survey from Gartner Research delivers some bad news regarding our online security practices: two-thirds of U.S. consumers use the same one or two passwords for all the websites they access. And they like it that way. Although people claim they’re concerned about security, they still tend to use unsafe password management techniques rather…
![10 Ways to Archive Your Tweets](jpg/default-article-small.jpg)
10 Ways to Archive Your Tweets
Did you know that your tweets have an expiration date on them? While they never really disappear from your own Twitter stream, they become unsearchable in only a matter of days. At first, Twitter held onto your tweets for around a month, but as the service grew more popular, this “date limit” has dramatically shortened. According to Twitter’s…
![Why Are Dead People Liking Stuff On Facebook?](jpg/default-article-small.jpg)
Why Are Dead People Liking Stuff On Facebook?
And why does a vegetarian “like” McDonald’s, while a guy who has never owned a car “likes” Subaru? The weird side of Facebook likes.
![How To Protect Yourself From Instaspam](jpg/default-article-small.jpg)
How To Protect Yourself From Instaspam
The dangers of Instagram spam, and how to fight back.
![AmpliFeeder: FriendFeed’s Much Hotter Sister](jpg/default-article-small.jpg)
AmpliFeeder: FriendFeed’s Much Hotter Sister
There are a slew of social media aggregation sites willing, waiting, and wanting to pull your updates, videos, photos, links, music, “shares,” “likes,” and other content from all around the web. A few of them work well, some have really cool features, and others have critical mass.
But none of them are as drop-dead good-looking – or as…
![The Not-So-Secret Black Market Of Twitter Handles](jpg/default-article-small.jpg)
The Not-So-Secret Black Market Of Twitter Handles
Not all Twitter usernames are worth $50,000, but when they are, hackers want them.
![Timestamp Your Facebook Timeline](jpg/default-article-small.jpg)
Timestamp Your Facebook Timeline
Each Facebook Timeline profile now has a tiny clock icon in the status window update, allowing you to place items on your wall in the past. This is a pretty significant Facebook update considering that, initially, Timeline defaulted to publishing posts in the present only. Now the decision to travel back in time is yours. This new feature mimics…
3 Ways Businesses Can Tackle Disinformation Campaigns
In an age that everything goes viral on social media within a few hours, disinformation and black propaganda is the […]
How to Get Maximum Social Media Exposure by Scheduling Amid the COVID-19 Pandemic
Do you know the best times to post in social media marketing? Has COVID-19 caused a drop in your engagement […]
Will the Internet of Behavior Improve Everywhere You Go?
What, you ask, is the Internet of Behavior, also known as IoB? Good question. This term is suddenly becoming more […]
6 Effective Ways to Use Short Video for Social Marketing
Short video apps are on the trend currently. After the ban of Tiktok in India, so many social platforms for […]
Exploring the Top Digital Marketing Trends for 2023
If there’s one niche of the business world that never stops evolving, it’s marketing. Digital marketing is highly dependent on […]
The Dos and Don’ts of Brand Awareness Videos
YouTube is the second largest search engine, and Facebook’s algorithms increasingly favor video content. If you’re not posting video to […]
How Can Social Media Improve SEO Results?
Are you building a brand or running an established business? Then, you would know that SEO is important to get […]
Technology and Content: Chipotle’s Smart Approach for Winning Over Customers
As far as disruptive business innovation goes, apps may feel outdated. Yet Chipotle just made headlines by launching an improved […]
What Brands Should Know About Twitch Influencers
We’ve long been aware of gaming’s transition from pastime to multi-billion-dollar industry but 2020 has seen the live-streaming community grow […]
Leveraging Social Media To Grow Your Career In 2023
Employees are ready to change their jobs, with nearly half of American workers planning to look for a new job […]
How to Build Your Community with Live Video
Members of a community share a set of views. They think the same way about at least one thing, whether […]
How to Make New Friends and Promote Your Business
Being successful in the business world ultimately boils down to two fundamental steps. The first of these steps is to […]
Generate Email Leads on Facebook & Convert Fans into Customers
In today’s digital age, businesses have to compete to capture the attention of their audience. One of the most effective […]
Social Media has had its Day
Social media was supposed to be the ultimate free speech platform, a place where the world would come together to […]
Making Social Media Management Simpler With Five Free Basic Tools
Companies are constantly evolving, looking for new ways to diversify their marketing strategies to attract new customers while managing effective […]
The 22 Top Masterminds to Join in 2022
A Mastermind is a peer-to-peer mentoring group used to help members solve their problems and improve their lives. We have […]
How Facebook Event Marketing Can Expand Your Customer Base
Marketing your company event to expand your reach can be overwhelming. Effectively contacting a prospective customer base can be complicated […]
11 LinkedIn Posting Tips to Get Viral on LinkedIn
In this article, we will share six LinkedIn algorithm tips and insights and 11 actionable content tips. You can start […]
This is How the Internet Changed Dating Industry
The Internet has dramatically changed the pattern of human interaction, socialization, and as well as dating. Different mobile apps revolutionize […]
Could Social Media Be Facing a Wave of Backlash?
For many years, social media was heralded as a universally beneficial new technology. It was seen as something that could […]