Businesses today have no time when it comes to creating a website and putting in the right effort to rank […]
Marketing
Has Martech Made Things Too Complicated?
The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams […]
Can Magic Be Manufactured Through Marketing?
Marketers are often expected to work magic on consumers, putting them under a spell and convincing them that the cure […]
Comprehensive Guide on How Web Push Notifications Work
The clickable rich content messages sent to you through the browser are known as web push notification. You need not […]
Why Tech Shouldn’t Turn Its Back on Subscriptions
The subscription model has infiltrated several verticals in recent years, from automobiles to clothing. This has enabled these industries to […]
Technology and Content: Chipotle’s Smart Approach for Winning Over Customers
As far as disruptive business innovation goes, apps may feel outdated. Yet Chipotle just made headlines by launching an improved […]
5 Tips for Wowing VIP Prospects and Clients
For startups and young businesses, the opportunity to work with a VIP client is something you can’t afford to swing […]
How AR can Change the World of Digital Marketing
Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we […]
How To Build A Proper Sales Funnel And Recover Vanishing Profits
If you’ve been struggling to increase your sales despite creating better offers, raising prices, and offering more value, it’s time […]
Why Your Business Needs Copyrights
Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and […]
Trademark Protection for Startups
As a startup one of your most important assets is your brand and that brand is usually embodied in your […]
Real-time Image Analysis in Marketing: Some Exciting Use Cases
On first hearing the term ‘image analysis’, it’s easy to think immediately of software that can identify objects in photographs. […]
How Barrett Wissman Predicts Influencers Will Change the Arts Game
Influencers in the arts can drive real profits, even with small moves. A single Instagram post by Beyoncé, for example, […]
Why I Choose Email Marketing for Best ROI
As a business owner, it’s always a good idea to effectively use the marketing tools that are bringing you the […]
How to File an International Trademark When You’re Ready to Take Your Business Global
Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more […]
How To Use Group Texting for Your Small Business
Text message marketing is one of the more effective ways for small businesses to reach a targeted audience. The main […]
Increasing Customer Engagement: Five Tactics to Use
Stop for a second and think about how nice it would be if you could boost your company’s profits by […]
How to Put Big Data’s Superpowers to Work for Marketing
Companies may be well aware they’re sitting on a gold mine of data, but most of them have no idea […]
4 Email Personalization Tactics That Are Sure to Get Clicks
Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an […]
How Personalization 4.0 Can Boost Your Event Experience
Defined personas and established communication styles are the hallmarks of old-school marketing personalization techniques. Today, organizations of all kinds target […]
8 Ways You Could Be Growing Your Revenue
You didn’t start your company to lose money. However, you don’t want just to break even, either. Ideally, you want […]
10 Advanced Affiliate Strategies to Increase Sales
Affiliate marketing is an effective way for businesses to increase sales and reach new customers. In fact, with the right […]
How to Diversify your Sales Channels using Live Shopping on your E-commerce Website
Ever wonder why some brands consistently outperform others? It’s not just luck or a better product. These brands are successful […]
Digital PR is Still a Relevant Marketing Tactic in 2023
We obviously live in a fast-paced business environment, and your marketing techniques should reflect this. A particular marketing or PR […]
How to Monetize Your Website: Techniques, Resources and Legal Requirements
Monetizing a website or blog is an effective way to generate passive income and grow your business. With the right […]
Buyer Expectations: Three Things to Do Now to Delight and Deliver
Are you still selling like it’s 2013? It’s no secret that the buyer experience has changed drastically in the last […]
Best Ways to Use Affiliate Links for Business
Ninety Percent of advertisers think affiliate programs are essential to their marketing strategy, and marketers extensively use affiliate marketing to […]
Hybrid Workforce: Finding Balance Between Office and Remote Productivity
As the tides of change continue to shape the modern work landscape, the hybrid workforce model has emerged as an […]
Ecommerce Trendwatching: How To Find, Follow, and Set Trends
Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market […]
3 Master HR Tips for Sales Team Management
What does it take to build, manage, and develop a sales team? It takes a lot of patience and problem-solving […]
10 Ways to Use Instagram Stories Highlights for Healthcare Marketing in 2023
It’s no secret that Instagram has become a popular social media platform for businesses across all industries. Instagram stories, in […]
How To Build a Content Strategy for Event Marketing?
Quality content is a collection of messages that create and deliver — while planning your event. Creating relevant, trustworthy, and […]
TikTok vs. Reels Performance Statistics and Insights
With TikTok overtaking Google’s place last year as the most popular website on the whole internet, TikTok’s weight in marketing […]
10 Content Marketing Hacks to Boost Website Traffic
Are you looking to drive more traffic to your website? Content marketing can be an effective way of doing just […]
How to Create a High-Converting Product Landing Page
Business leaders and marketers across all industries want nothing more than to connect with their readers and grow their brands. […]
Navigating the B2B Marketing Landscape: Expert Predictions for 2023
Personalized, reliable content continues to be the king according to the fundamental B2B marketing principles of recent years. Still, there […]
Top 10 Digital Marketing Trends To Include In 2023 Strategies
Publishing cute videos, paying for advertisements, buying blog sections, and getting engagement on Facebook was a good way to do […]
14 Email Marketing Trends to Look Forward to in 2023
The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a […]
Company Culture: The Key to Attracting Today’s Tech Talent
Generally speaking, your company culture reflects how your employees feel at work. It encompasses workers’ thoughts on your organization, their […]
8 Things to Avoid After a Google Ads Account Suspension
Do you run pay-per-click (PPC) ads on sites like Google Ads and Facebook? Whether you’re running a small campaign on […]
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