Businesses today have no time when it comes to creating a website and putting in the right effort to rank […]
Marketing
Has Martech Made Things Too Complicated?
The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams […]
Can Magic Be Manufactured Through Marketing?
Marketers are often expected to work magic on consumers, putting them under a spell and convincing them that the cure […]
Comprehensive Guide on How Web Push Notifications Work
The clickable rich content messages sent to you through the browser are known as web push notification. You need not […]
Why Tech Shouldn’t Turn Its Back on Subscriptions
The subscription model has infiltrated several verticals in recent years, from automobiles to clothing. This has enabled these industries to […]
Technology and Content: Chipotle’s Smart Approach for Winning Over Customers
As far as disruptive business innovation goes, apps may feel outdated. Yet Chipotle just made headlines by launching an improved […]
5 Tips for Wowing VIP Prospects and Clients
For startups and young businesses, the opportunity to work with a VIP client is something you can’t afford to swing […]
How AR can Change the World of Digital Marketing
Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we […]
How To Build A Proper Sales Funnel And Recover Vanishing Profits
If you’ve been struggling to increase your sales despite creating better offers, raising prices, and offering more value, it’s time […]
Why Your Business Needs Copyrights
Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and […]
Trademark Protection for Startups
As a startup one of your most important assets is your brand and that brand is usually embodied in your […]
Real-time Image Analysis in Marketing: Some Exciting Use Cases
On first hearing the term ‘image analysis’, it’s easy to think immediately of software that can identify objects in photographs. […]
How Barrett Wissman Predicts Influencers Will Change the Arts Game
Influencers in the arts can drive real profits, even with small moves. A single Instagram post by Beyoncé, for example, […]
Why I Choose Email Marketing for Best ROI
As a business owner, it’s always a good idea to effectively use the marketing tools that are bringing you the […]
How to File an International Trademark When You’re Ready to Take Your Business Global
Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more […]
How To Use Group Texting for Your Small Business
Text message marketing is one of the more effective ways for small businesses to reach a targeted audience. The main […]
Increasing Customer Engagement: Five Tactics to Use
Stop for a second and think about how nice it would be if you could boost your company’s profits by […]
How to Put Big Data’s Superpowers to Work for Marketing
Companies may be well aware they’re sitting on a gold mine of data, but most of them have no idea […]
4 Email Personalization Tactics That Are Sure to Get Clicks
Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an […]
How Personalization 4.0 Can Boost Your Event Experience
Defined personas and established communication styles are the hallmarks of old-school marketing personalization techniques. Today, organizations of all kinds target […]
How To Self-Publish A Book In A Competitive Digital World
For writers and artists of all kinds, making a living isn’t always straightforward. Regardless of the medium or genre, competition […]
Smart Home Technology for Your Investment Property
Do you have a rental property? Are you looking for ways to make it more attractive to tenants who might […]
5 Ways to Leverage LinkedIn to Grow Your Business
LinkedIn is one of the most effective social media platforms for helping to increase business revenues. The platform is a […]
What Should Be Your SaaS Business Growth Strategy in 2023
With time, the SaaS business industry has become more and more competitive. Different companies enter the market and offer various […]
The Ultimate Guide to Marketing Automation in 2023
In 2023, the landscape of marketing automation will continue to evolve as new technologies and trends emerge. Businesses should stay […]
Become an Authority in Omnichannel Marketing
In today’s all conducive and comprehensive world, brands and entrepreneurs are brainstorming and strategizing the optimum way to market their […]
Can Traditional Companies Act Like Start-Ups?
Much has been made about the culture clash between older, slower, more traditional companies and younger, more dynamic, faster-moving tech […]
How to Write Blogs your Clients will Actually Read
Blogging is the best strategy when marketing your products or services to a niche audience for whom you customize your […]
5 Practical Examples Of How AI Is Transforming Digital Marketing For Businesses
Artificial Intelligence (AI) has immensely impacted digital marketing, allowing businesses and marketers to control and analyze vast sets of consumer data […]
No Cookies? Retention.com Helps Provide Privacy-First Actionable Data
The ongoing struggle over safe data management continues to heat up. Third-party cookies have had a bad rap for years, […]
7 Ways to Use Marketing Automation for Lead Nurturing
If you’re like most businesses, you’re always looking for ways to generate more leads and sales. And if you’re like […]
Upsell to Existing Customers | 6 Tested Upselling Strategies with Examples
Upsell to Exiting Customer, Strategies Explained: Did you know it costs five times more to acquire a new customer than […]
TikTok Marketing Statistics and Best Practices for 2022
With TikTok marketing becoming the next big thing for companies that plan to increase their brand’s visibility through social media, […]
5 FoolProof Market Penetration Strategies for Business
Every small business aspires to grow as big as a Fortune 500 company one fine day. In fact, any business […]
Why Amazon Product Reviews and Ratings are Important to Grow
The world is increasingly shifting to online shopping and has chosen Amazon as its flagbearer. The site’s efforts toward customer […]
8 Smart Tips to Improve Your Multilingual e-Commerce Website
Making your multilingual e-commerce website can help you reach more customers and increase sales. You must support your clients in […]
Allocating Your Digital Marketing Budget: 7 Things To Consider
In the fast-paced world of digital media, companies, and startups are rushing to get their brands noticed by consumers on […]
7 Strategic Tips for Startup CMOs to Stay on Top
We all are in a race, striving to get ahead of everyone and anyone. Sometimes, we invent new strategies to […]
8 Reasons Why Content is King in Digital Marketing
Content is king. There’s no denying that, and it’s an integral part of digital marketing. Around 87% of marketing visionaries […]
Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics
Marketing isn’t an easy activity. From strategizing to putting campaigns in motion to conducting follow-ups and making adjustments, there are […]
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